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FAQ
Frequently Asked Questions

FREQUENTLY
ASKED.

We answer the most frequently asked questions by our clients and prospects.

General

What services do you offer? expand_more
We offer more than 10 services: SEO & organic search, website creation (Webflow, WordPress, Shopify), AI & automation (Make, N8N, chatbots), paid advertising (Google Ads, Meta Ads, TikTok, LinkedIn), social media, design & branding, video & motion design, email marketing & CRM, content marketing and sales funnels & CRO.
In which cities do you operate? expand_more
We operate in Paris, Marseille, Lyon, Brussels, Montreal, Cotonou, Casablanca, Dakar, Abidjan and Tunis. Our teams cover France, Belgium, Canada and French-speaking Africa.
How do I get started with Pirabel Labs? expand_more
It's simple: request your free audit via our contact form. Within 24 hours, an expert will reach out to you. Within a week, you receive a complete diagnosis with a concrete action plan.

Pricing & Timelines

How much do your services cost? expand_more
Our pricing depends on your needs. SEO starting from 800€/month, website creation starting from 1,500€, AI automation starting from 800€. We offer a free audit for an accurate estimate tailored to your situation.
How long does it take to see results? expand_more
First results arrive within 30 to 90 days depending on the service. For SEO, expect 3 to 6 months for solid rankings. Paid advertising can deliver results from the first week. Social media shows results in 2 to 3 months.
Is there a minimum commitment? expand_more
For SEO, we recommend a minimum 3-month commitment to see significant results. After this period, you can stop whenever you want. For other services, we offer flexible contracts with no long-term commitment.

Process & Collaboration

What does day-to-day collaboration look like? expand_more
You have a dedicated project manager, reachable by email and phone. Clear monthly reporting, monthly video call, and access to your client dashboard to track progress in real time.
What guarantees do you offer? expand_more
We commit contractually to measurable objectives. If we do not reach them, we continue working for free until we do. Additionally, we offer a 30-day satisfaction or money-back guarantee.
Do I keep ownership of my website and accounts? expand_more
Yes, absolutely. Everything we create belongs to you: website, advertising accounts, content, designs. If you decide to leave, you take everything with you. It's your property.

SEO & Search Engine Optimization

What does an SEO strategy with Pirabel Labs typically include? expand_more
A complete SEO engagement includes a comprehensive technical audit covering Core Web Vitals, mobile usability, structured data and crawlability, keyword research aligned with your business goals, on-page optimization across product and service pages, content production calibrated to search intent, authoritative backlink building, internal linking architecture refinement, schema markup implementation, local SEO optimization where relevant, monthly performance reporting and ongoing strategic adjustments based on algorithm changes and competitive movements.
How do you handle Google algorithm updates and ranking volatility? expand_more
Our SEO methodology is built around fundamental quality principles rather than algorithmic loopholes. We focus on creating genuinely useful content, building authoritative backlinks through real relationships, optimizing for human readers first and search engines second. This approach makes our clients more resilient to algorithm volatility. When updates do create temporary fluctuations, our diagnostic process quickly identifies impact patterns and we adjust strategy accordingly within days rather than weeks.
Can you help with international SEO and multilingual websites? expand_more
Yes. We have extensive experience with multilingual SEO across French, English, Arabic and other languages. We implement proper hreflang tags, build language-specific content rather than relying on automated translation, optimize for regional search engine variations, build local backlink profiles in each target market and structure international site architectures that maximize search visibility across multiple geographic markets simultaneously.

Paid Advertising & Performance Marketing

Which advertising platforms do you manage for clients? expand_more
Our paid media team manages campaigns across Google Ads search, display, shopping and YouTube formats, Meta advertising including Facebook and Instagram across all campaign objectives, TikTok Ads for awareness and conversion campaigns, LinkedIn Campaign Manager for B2B lead generation, Microsoft Advertising for Bing search reach, Pinterest Ads for visual discovery campaigns, X Ads when strategically relevant and programmatic display through DV360 for sophisticated audience targeting at scale.
How do you optimize advertising campaigns to reduce wasted spend? expand_more
We deploy a multi-layered optimization framework: rigorous account architecture with proper campaign segmentation, advanced bidding strategies aligned with your business objectives, comprehensive negative keyword libraries to prevent irrelevant traffic, sophisticated audience targeting using first-party data and lookalike modeling, conversion tracking implementations that measure actual revenue rather than vanity metrics, creative testing programs that systematically improve ad performance and continuous landing page conversion rate optimization that increases the value of every click delivered.

Web Development & Design

Which platforms do you build websites on? expand_more
Our web development team works across WordPress for content-rich marketing websites, Webflow for design-forward brand experiences, Shopify for ecommerce stores, WooCommerce for complex ecommerce requirements, Next.js and React for custom web applications, Astro and modern static site generators for performance-critical projects, headless CMS architectures using Sanity, Contentful or Strapi for content-driven products. Platform selection is always driven by your specific functional requirements, team capabilities and long-term maintenance considerations.
Will my website be optimized for search engines and Core Web Vitals? expand_more
Absolutely. Every website we build incorporates SEO foundations from the architectural planning stage: semantic HTML structure, optimized URL patterns, schema markup implementation, image optimization with modern formats, lazy loading strategies, code splitting for performance, mobile-first responsive design, accessibility compliance with WCAG guidelines and Core Web Vitals benchmarks meeting or exceeding Google thresholds. Search optimization is never an afterthought added at launch.

AI & Automation

What kinds of AI automation do you implement? expand_more
Our AI engineering team deploys custom intelligent agents using Anthropic Claude or OpenAI GPT for complex reasoning tasks, retrieval augmented generation systems that ground AI responses in your proprietary knowledge base, conversational chatbots for customer support and lead qualification, document processing automation that extracts structured data from unstructured inputs, lead scoring systems that prioritize sales outreach, content production assistants that accelerate marketing operations and complex workflow automations integrating dozens of business tools through Make, n8n or direct API connections.
How do you ensure AI deployments stay reliable and accurate? expand_more
Reliable AI deployments require rigorous engineering practices: extensive prompt engineering and testing across edge cases, evaluation frameworks that measure output quality systematically, fallback mechanisms when AI systems return uncertain responses, human review loops for high-stakes decisions, continuous monitoring of production behavior, regular retraining or fine-tuning as model capabilities evolve, structured logging that enables rapid debugging when issues emerge and clear escalation paths to human team members for situations beyond automated handling capabilities.

Reporting & Transparency

What reporting do clients receive and how often? expand_more
Every retainer client receives a custom Looker Studio dashboard accessible 24/7 with live data covering organic traffic, keyword rankings, conversion rates, customer acquisition cost, return on advertising spend, lead volume and quality, content performance metrics and channel attribution. Monthly business review calls walk through wins, challenges and next sprint priorities. Quarterly strategic reviews recalibrate goals based on business evolution. Annual planning sessions establish growth targets for the coming year.
Can I access raw data and platform accounts directly? expand_more
Yes. We firmly believe clients should own their digital marketing infrastructure. You receive direct access to Google Analytics, Google Search Console, Google Ads, Meta Business Manager, your CMS, your CRM and every other platform we operate in your name. Our team is granted appropriate access permissions to do our work, but every account remains under your ownership. If our partnership ever ends, you take everything with you fully documented.

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