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TikTok Ads Agency

DON'T MAKE ADS.
MAKE
TIKTOKS.

On TikTok, ads that look like ads fail. Those that look like native content explode. With over a billion active users and the lowest CPMs on the market, TikTok Ads has become an essential acquisition channel to reach the 18-45 age group. Our experts create authentic content that blends into the feed, captures attention in the first second and turns views into conversions. You don't advertise — you create content that sells.

In-Feed AdsSpark AdsUGC ContentTikTok ShopVideo Shopping
Request my free TikTok Ads audit arrow_forward See our results
IN-FEED ADS star SPARK ADS star UGC CONTENT star TIKTOK SHOP star VIDEO SHOPPING star HASHTAG CHALLENGE star BRANDED EFFECTS star LEAD GEN star
The problem

ARE YOU MISSING OUT ON TIKTOK ADS?

If you recognize yourself in any of these situations, TikTok Ads could be the growth lever you're missing.

trending_up

Your acquisition costs are exploding on Meta

Your CPA on Facebook and Instagram keeps rising. Competition is fierce, CPMs climb every quarter, and your margins are shrinking. Meanwhile, TikTok offers CPMs 2 to 3 times cheaper with a massive and engaged audience. Not testing TikTok Ads means accepting to pay more for fewer results on saturated platforms.

elderly

You can't reach young adults

Your target audience is between 18 and 35 years old, but your campaigns on Google and Facebook aren't reaching this age group. Young adults spend an average of 95 minutes per day on TikTok, far more than on any other platform. If you're not present where they spend their time, your competitors are capturing these customers in your place.

movie_off

Your ads look too much like ads

You reuse your Facebook visuals on TikTok and performance is catastrophic. On TikTok, advertising content that works is authentic, spontaneous and native. Polished corporate formats are ignored by the algorithm and by users. Without UGC-style content adapted to the platform, your TikTok Ads budget is wasted.

lock

You depend on a single acquisition channel

All your ad budget goes to Google or Meta, and the day the algorithm changes or costs increase, your acquisition collapses. Diversification is not a luxury, it's insurance. TikTok Ads offers you a second or third high-performing acquisition channel to reduce your dependence and stabilize your growth.

What we deliver

NATIVE CONTENT THAT
TURNS VIEWS INTO SALES.

On TikTok, creative is king. The algorithm rewards content that engages, not brands that spend the most. Our approach is built on creating authentic content, filmed and edited in the TikTok style, that blends naturally into the feed. No corporate ads, no generic visuals — content that looks like what your audience already enjoys watching.

We combine the power of Spark Ads, which boost existing organic content, with custom-created In-Feed Ads. Each video is crafted with a hook in the first 2 seconds, a clear message and a native call to action. The result: minimal cost per view, massive engagement and conversions at unbeatable CPAs.

  • check_circle Audit of your TikTok Ads potential
  • check_circle Native TikTok content strategy
  • check_circle UGC-style video creation (scripting, filming, editing)
  • check_circle In-Feed Ads and Spark Ads campaigns
  • check_circle TikTok Pixel + Events API setup
  • check_circle TikTok Shop and Video Shopping Ads configuration
  • check_circle Targeting by interests, behaviors and lookalike audiences
  • check_circle Continuous A/B testing of hooks and formats
  • check_circle Weekly reporting with video performance analysis
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CPA vs Meta Ads

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Average ROAS TikTok

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Engagement Spark Ads

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Client retention

Our process

4 STEPS TO PERFORM ON TIKTOK ADS

Our TikTok-native method that transforms your brand into a high-performing content machine.

01
Analysis & Strategy

We analyze your market on TikTok: trends in your sector, competitor content, high-performing hashtags, and your target audience profile. We define the creative angles, the formats to test and the targeting strategy. You receive a clear action plan with a content calendar.

Week 1
02
Content Creation

Our creative team produces TikTok-native videos: hook scripting, UGC-style filming, fast-paced editing with subtitles and trending music. Each video is designed to stop the scroll and trigger action. Tracking is installed via the TikTok Pixel and Events API. Campaigns are structured and ready to launch.

Week 2
03
Launch & Testing

We launch campaigns with multiple creative and audience variants. In-Feed Ads and Spark Ads run in parallel. Each week, we analyze video metrics (retention rate, click-through rate, cost per view) to identify the winning hooks and formats. Losers are cut, winners are scaled.

Weeks 3-4
04
Scale & Iteration

Once winning creatives are identified, we scale up: budget increases, variations on angles that work, TikTok Shop activation if applicable. Each month, we produce new creatives to combat fatigue and maintain high performance over the long term.

Ongoing
TikTok Ads Results

PERFORMANCE THAT PROVES TIKTOK ADS WORKS

Online training

-67%

CPA 3x cheaper than Facebook

An online training organization thought TikTok was only for teens. In 3 months, the cost per lead went from 24 euros on Facebook to 8 euros on TikTok thanks to UGC-style creatives that explained the training in 30 seconds. Lead volume tripled simultaneously.

E-commerce Fashion

x4.5

4.5 ROAS via TikTok Shop

TikTok Shop activation for a streetwear brand. Video Shopping Ads combined with creator Spark Ads generated a 4.5 ROAS in the first month, with an average order value 15% higher than the standard website.

Mobile App

0.85€

Cost per install at 0.85 euros

User acquisition campaign for a fitness app. 15-second tutorial videos showing the app in action generated installs at 0.85 euros each, versus 2.40 euros on Meta Ads. The volume enabled growth from 1,000 to 8,000 monthly active users.

Frequently Asked Questions

EVERYTHING YOU WANT TO KNOW ABOUT TIKTOK ADS

Is TikTok Ads suitable for my business? expand_more
TikTok is no longer reserved for teenagers. In 2026, 67% of users are between 18 and 44 years old, with real purchasing power. If your target audience includes the 18-45 age group, TikTok Ads is a channel worth testing seriously. The sectors that perform best are e-commerce (fashion, beauty, food), online training, mobile apps, consumer services and even B2B with educational content. We analyze your market during the free audit to tell you if TikTok Ads makes sense for your business.
What is the minimum budget for TikTok Ads? expand_more
TikTok Ads is one of the most accessible platforms in terms of budget. We recommend a minimum of 800 euros per month to test effectively and allow the algorithm to optimize. CPMs on TikTok are 2 to 3 times cheaper than on Meta, which means your budget goes a lot further in terms of reach and impressions. With 800 euros, you can already reach hundreds of thousands of people and generate significant conversions.
Is it necessary to create content specifically for TikTok? expand_more
Yes, absolutely. It's the number one rule. The ads that perform on TikTok don't look like traditional ads. They look like organic content: authentic, spontaneous, filmed on a smartphone, with a hook in the first 2 seconds that captures attention. We create UGC-style content (User Generated Content) specifically designed for the TikTok feed. Polished corporate formats from Facebook or Google don't work here and will be ignored by the algorithm.
What are Spark Ads and why are they effective? expand_more
Spark Ads allow you to boost existing organic content — whether it's yours or a content creator's — as paid advertising. The advantage is twofold: the content retains its native authenticity in the feed, and all interactions (likes, comments, shares) accumulate on the original post, reinforcing its social credibility. Spark Ads have a 142% higher engagement rate than standard In-Feed Ads and a 30% lower cost per view. It's one of the most powerful formats in TikTok Ads.
How do you measure conversions on TikTok? expand_more
We install the TikTok Pixel on your website, configured via Google Tag Manager, to track each conversion event: page view, add to cart, checkout initiation, purchase, registration. We also configure the Events API (the server-side equivalent of the pixel) for server-side tracking that compensates for cookie limitations and ad blockers. Every valuable action is tracked and reported in the TikTok Ads Manager dashboard, with detailed weekly reporting.
Can you manage TikTok Shop for my e-commerce? expand_more
Yes. TikTok Shop allows selling directly within the app without the user ever leaving TikTok, reducing friction and increasing conversion rates. We configure your TikTok Shop, synchronize your product catalog, and create Video Shopping Ads campaigns that showcase your products in a native and engaging format. For e-commerce brands, TikTok Shop is an extremely high-performing sales channel with conversion rates often exceeding the standard website journey.

READY TO EXPLODE ON TIKTOK?

Request your free TikTok Ads audit. We analyze your potential on TikTok and show you how to reach your audience at unbeatable costs.

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schedule Response within 24h verified CPM 2-3x cheaper than Meta

Our other Ads expertise

Google Ads

Capture prospects actively searching for your products with Search, Shopping and Performance Max.

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Meta Ads (Facebook & Instagram)

Create demand and retarget your visitors with the power of Meta targeting.

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LinkedIn Ads

Generate qualified B2B leads by targeting decision-makers by job title and company.

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WE OPERATE IN THESE CITIES

Click on your city to discover our local services.

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Resources

GO DEEPER WITH OUR GUIDES

Expert guide

Google Ads guide débutant

Read the guide →

Expert guide

Optimiser son budget publicitaire

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Expert guide

Publicité en ligne : guide

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Expert guide

A/B testing : guide complet

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