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META
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Agency Meta Ads

STOP THE SCROLL.
TRIGGER
THE PURCHASE.

3 billion people use Facebook and Instagram every month. Your future clients are there, scrolling. The problem is not the audience — it is the ability to capture their attention and turn it into action. Our Meta Ads experts create campaigns that stop the thumb, spark interest and trigger conversion. Acquisition, retargeting, dynamic catalogue — we master every lever to maximize your return on investment.

Facebook AdsInstagram AdsRetargetingLookalikeAdvantage+
Request my Meta Ads audit arrow_forward See our results
FACEBOOK ADS star INSTAGRAM ADS star RETARGETING star LOOKALIKE star ADVANTAGE+ star REELS ADS star DYNAMIC CATALOGUE star LEAD ADS star
The problem

YOUR META ADS CAMPAIGNS NOT TAKING OFF?

If you recognize yourself in any of these situations, your Meta Ads strategy needs a serious boost.

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Your creatives are no longer performing

The same visuals have been running for weeks, your audience has seen them dozens of times and your CPM keeps increasing. Creative fatigue is the silent killer of Meta Ads campaigns. Without constant renewal of your creatives, performance inevitably drops and your cost per acquisition skyrockets.

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Your targeting has become blurry

Since the iOS 14.5 changes, your interest-based targeting no longer works like before. Your audiences are too broad or too narrow, your lookalikes no longer resemble your best customers, and you are not leveraging the new Advantage+ features that let the algorithm find the right people for you.

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Your pixel is losing conversions

With third-party cookie blocking and tracking restrictions, your Meta pixel only captures a fraction of actual conversions. The algorithm optimizes on incomplete data, which degrades your performance day after day. Without the Conversion API (CAPI), you are flying blind and your ROAS is underestimated.

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You are not retargeting your visitors

97% of your website visitors do not convert on the first visit. If you are not retargeting them with messages adapted to their level of engagement, you are letting potential clients walk away who were on the verge of buying. Retargeting is the most profitable lever in Meta Ads, and you are not leveraging it.

What we deliver

META ADS CAMPAIGNS
THAT TURN SCROLLING INTO SALES.

Our Meta Ads approach rests on three pillars: creatives that stop the thumb, intelligent targeting that reaches the right people, and flawless tracking that feeds the algorithm with the right data. Each campaign is crafted as a complete system, from cold acquisition to warm retargeting, to guide your prospect throughout their entire purchase journey.

We produce all visuals, short videos and ad copy in-house. We test new variants every week to identify what resonates best with your audience. Our goal is simple: lower your CPA and increase your ROAS week after week, delivering transparent and measurable results.

  • check_circle Complete audit of your Meta Business Manager account
  • check_circle Audience strategy: lookalike, custom, Advantage+
  • check_circle Creation of static visuals, carousels and short videos
  • check_circle Acquisition campaigns and retargeting funnels
  • check_circle Pixel + Conversion API (CAPI) setup
  • check_circle Dynamic catalogue for e-commerce
  • check_circle Automated Advantage+ Shopping campaigns
  • check_circle Continuous A/B testing of creatives and audiences
  • check_circle Weekly reporting with creative analysis
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Average ROAS Meta Ads

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Average CPA

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Meta budget managed

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Client retention

Our process

4 STEPS TO DOMINATE META ADS

A proven method that transforms your Meta Ads account into a profitable and scalable acquisition channel.

01
Audit & Architecture

We audit your Business Manager, your pixel, your audiences and your existing campaigns. We identify budget leaks and untapped opportunities. We define the audience strategy and the complete funnel: cold acquisition, warm retargeting and hot retargeting.

Week 1
02
Creatives & Setup

Our creative team produces the visuals, the videos and the copy. Tracking is installed with the Pixel and the Conversion API. Campaigns are structured according to our method: separation of acquisition and retargeting, segmentation by funnel stage, and budget optimized per campaign.

Week 2
03
Tests & Iterations

We launch campaigns with strategic variants. Each week, we test new creatives, new angles and new audiences. Winning combinations are identified and scaled, losers are cut immediately. The algorithm improves with each tracked conversion.

Weeks 3-4
04
Scale & Diversification

Once campaigns are profitable, we progressively increase the budget while maintaining ROAS. We activate Advantage+ Shopping, launch Reels campaigns, and diversify creatives. Your Meta Ads acquisition becomes a predictable and scalable growth engine.

Ongoing
Meta Ads Results

PERFORMANCE THAT SPEAKS FOR ITSELF

Beauty E-commerce

x3.8

ROAS multiplied by 3.8

Complete overhaul of the Meta Ads strategy for a cosmetics brand. ROAS went from 1.4 to 3.8 in 6 weeks thanks to new UGC-style video creatives and the activation of Advantage+ Shopping campaigns with a catalogue of 200 products.

Online Training

-55%

Cost per registration cut in half

Optimization of lead generation campaigns for a training organization. The cost per registration went from 28 euros to 12.50 euros thanks to a 3-step retargeting funnel and client testimonial creatives.

Mobile Application

+430%

Installs multiplied by 5

User acquisition campaigns for a fintech application. Daily installs went from 45 to 240 while maintaining a cost per install under 2 euros thanks to Reels creatives and refined lookalike targeting.

Frequently Asked Questions

EVERYTHING YOU WANT TO KNOW ABOUT META ADS

What is the minimum budget to launch Meta Ads? expand_more
We recommend a minimum of 1,000 euros per month to allow the Meta algorithm to exit the learning phase and optimize your campaigns effectively. With this budget, we can test 2 to 3 audiences and several creatives to quickly identify the winning combinations. For e-commerce businesses with a product catalogue, we recommend a minimum of 1,500 euros to feed Advantage+ Shopping campaigns.
Is Facebook Ads still profitable in 2026? expand_more
Absolutely. Despite iOS changes and algorithm evolutions, Meta remains the most powerful advertising platform for demand creation and retargeting. The key is to adapt your strategy to new realities: short video creatives, Advantage+ campaigns that leverage Meta AI, and the Conversion API for reliable tracking. Our clients achieve an average ROAS of 3.5 on Meta Ads. The platform is far from dead — it has simply changed the rules.
What is the difference between Facebook Ads and Instagram Ads? expand_more
Facebook and Instagram are part of the same Meta ecosystem and are managed from the same Business Manager. The difference resides in the formats and audiences. Instagram is more visual, with Stories, Reels and carousel formats that perform very well among 18-40 year olds. Facebook offers a broader and more diverse audience, with formats like Lead Ads and groups that are very effective. We generally recommend broadcasting on both platforms and letting the Advantage+ algorithm optimize distribution automatically.
How do you create the visuals and videos for my campaigns? expand_more
Our creative team produces static visuals, short videos of 15 to 30 seconds, product carousels and UGC-style content (user generated content). Each creative is designed to stop the scroll and trigger action, with a visual hook in the first 3 seconds. We continuously test new variants — angles, formats, messages — to identify what resonates best with your audience and combat creative fatigue.
How does retargeting work on Meta? expand_more
Meta retargeting allows you to re-target people who have already interacted with your brand: website visitors, people who watched more than 50% of your videos, engaged with your posts, or abandoned their cart. We create multi-step retargeting sequences with messages adapted to each level of engagement. For example: client testimonial for site visitors, special offer for cart abandoners, reminder for clients who purchased 90 days ago. The conversion rate from retargeting is 3 to 5 times higher than that of cold acquisition.
What is Meta Conversion API and why is it important? expand_more
The Conversion API (CAPI) sends conversion data directly from your server to Meta servers, complementing the browser pixel. With iOS restrictions, ad blockers and third-party cookie blocking, the pixel alone only captures 60 to 70% of actual conversions. The CAPI fills this gap and ensures that the Meta algorithm has complete and reliable data to optimize your campaigns. We install it systematically for all our clients, as it is an essential prerequisite for high-performance campaigns in 2026.

READY TO TURN YOUR SCROLLERS INTO CLIENTS?

Request your free Meta Ads audit. We analyze your Facebook and Instagram campaigns and show you how to double your performance.

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schedule Response within 24h verified +3M euros in Meta budget managed

Our other Ads expertise

Google Ads

Capture prospects actively searching for your products with Search, Shopping and Performance Max.

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TikTok Ads

Reach 18-35 year olds with native formats at unbeatable CPMs.

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LinkedIn Ads

Generate qualified B2B leads by targeting decision-makers by role and industry.

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Our cities

WE OPERATE IN THESE CITIES

Click on your city to discover our local services.

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Paid Advertising Paris

France

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Paid Advertising Marseille

France

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Paid Advertising Lyon

France

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Paid Advertising Bruxelles

Belgium

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Paid Advertising Montreal

Canada

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Paid Advertising Cotonou

Benin

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Paid Advertising Casablanca

Morocco

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Paid Advertising Dakar

Senegal

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Paid Advertising Abidjan

Ivory Coast

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Paid Advertising Tunis

Tunisia
Resources

GO DEEPER WITH OUR GUIDES

Expert guide

Google Ads guide débutant

Read the guide →

Expert guide

Optimiser son budget publicitaire

Read the guide →

Expert guide

Publicité en ligne : guide

Read the guide →

Expert guide

A/B testing : guide complet

Read the guide →
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