On TikTok, ads that look like ads fail. Those that look like native content explode. With over a billion active users and the lowest CPMs on the market, TikTok Ads has become an essential acquisition channel to reach the 18-45 age group. Our experts create authentic content that blends into the feed, captures attention in the first second and turns views into conversions. You don't advertise — you create content that sells.
If you recognize yourself in any of these situations, TikTok Ads could be the growth lever you're missing.
Your CPA on Facebook and Instagram keeps rising. Competition is fierce, CPMs climb every quarter, and your margins are shrinking. Meanwhile, TikTok offers CPMs 2 to 3 times cheaper with a massive and engaged audience. Not testing TikTok Ads means accepting to pay more for fewer results on saturated platforms.
Your target audience is between 18 and 35 years old, but your campaigns on Google and Facebook aren't reaching this age group. Young adults spend an average of 95 minutes per day on TikTok, far more than on any other platform. If you're not present where they spend their time, your competitors are capturing these customers in your place.
You reuse your Facebook visuals on TikTok and performance is catastrophic. On TikTok, advertising content that works is authentic, spontaneous and native. Polished corporate formats are ignored by the algorithm and by users. Without UGC-style content adapted to the platform, your TikTok Ads budget is wasted.
All your ad budget goes to Google or Meta, and the day the algorithm changes or costs increase, your acquisition collapses. Diversification is not a luxury, it's insurance. TikTok Ads offers you a second or third high-performing acquisition channel to reduce your dependence and stabilize your growth.
On TikTok, creative is king. The algorithm rewards content that engages, not brands that spend the most. Our approach is built on creating authentic content, filmed and edited in the TikTok style, that blends naturally into the feed. No corporate ads, no generic visuals — content that looks like what your audience already enjoys watching.
We combine the power of Spark Ads, which boost existing organic content, with custom-created In-Feed Ads. Each video is crafted with a hook in the first 2 seconds, a clear message and a native call to action. The result: minimal cost per view, massive engagement and conversions at unbeatable CPAs.
CPA vs Meta Ads
Average ROAS TikTok
Engagement Spark Ads
Client retention
Our TikTok-native method that transforms your brand into a high-performing content machine.
We analyze your market on TikTok: trends in your sector, competitor content, high-performing hashtags, and your target audience profile. We define the creative angles, the formats to test and the targeting strategy. You receive a clear action plan with a content calendar.
Week 1Our creative team produces TikTok-native videos: hook scripting, UGC-style filming, fast-paced editing with subtitles and trending music. Each video is designed to stop the scroll and trigger action. Tracking is installed via the TikTok Pixel and Events API. Campaigns are structured and ready to launch.
Week 2We launch campaigns with multiple creative and audience variants. In-Feed Ads and Spark Ads run in parallel. Each week, we analyze video metrics (retention rate, click-through rate, cost per view) to identify the winning hooks and formats. Losers are cut, winners are scaled.
Weeks 3-4Once winning creatives are identified, we scale up: budget increases, variations on angles that work, TikTok Shop activation if applicable. Each month, we produce new creatives to combat fatigue and maintain high performance over the long term.
Ongoing-67%
An online training organization thought TikTok was only for teens. In 3 months, the cost per lead went from 24 euros on Facebook to 8 euros on TikTok thanks to UGC-style creatives that explained the training in 30 seconds. Lead volume tripled simultaneously.
x4.5
TikTok Shop activation for a streetwear brand. Video Shopping Ads combined with creator Spark Ads generated a 4.5 ROAS in the first month, with an average order value 15% higher than the standard website.
0.85€
User acquisition campaign for a fitness app. 15-second tutorial videos showing the app in action generated installs at 0.85 euros each, versus 2.40 euros on Meta Ads. The volume enabled growth from 1,000 to 8,000 monthly active users.
Request your free TikTok Ads audit. We analyze your potential on TikTok and show you how to reach your audience at unbeatable costs.
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