HomeServicesBlogGuidesTrainingsResultsReviewsAboutContact My Account
LINKEDIN
Home/ServicesBlog/Paid Advertising/LinkedIn Ads
B2B LinkedIn Ads Agency

TARGET DECISION-MAKERS.
NOT THE
CURIOUS.

In B2B, lead quality trumps quantity. LinkedIn is the only advertising platform that lets you target decision-makers by exact job title, company size, industry and seniority. You do not reach vague profiles — you reach the Marketing Director at the 200-employee company in your target sector. Our LinkedIn Ads experts build campaigns that generate qualified leads, meetings with the right stakeholders and a predictable sales pipeline.

Sponsored ContentLead Gen FormsMessage AdsABMRetargeting
Request my free LinkedIn Ads audit arrow_forward See our results
SPONSORED CONTENT star LEAD GEN FORMS star MESSAGE ADS star ABM star RETARGETING B2B star DYNAMIC ADS star THOUGHT LEADERSHIP star PIPELINE B2B star
The problem

IS YOUR B2B LEAD GENERATION STALLING?

If you recognize yourself in any of these situations, LinkedIn Ads could transform your sales pipeline.

person_off

Your leads are not the right stakeholders

You generate leads via Google or Facebook, but when your sales team calls them, they are not the decision-makers. They are interns, curious browsers or people without purchasing power. Your sales team wastes hours qualifying contacts that lead nowhere. On LinkedIn, you target the director, the CEO or the purchasing manager directly.

hourglass_empty

Your B2B sales cycle is too long

Your prospects take months to make a decision because they do not know you when your sales rep reaches out. Without a prior presence in their professional feed, you start from zero at each outreach. LinkedIn Ads lets you nurture your prospects with valuable content before they even speak to your team, considerably shortening the sales cycle.

trending_up

Your B2B CPA has become unsustainable

You tried LinkedIn Ads on your own and the cost per lead was astronomical. Your campaigns targeted too broadly, your creatives were not adapted to the professional audience, and you had no nurturing strategy. LinkedIn CPA is naturally higher than on other platforms, but with the right approach, the cost per signed client is often the lowest in the B2B market.

business_center

You cannot reach enterprise accounts

You want to sign contracts with mid-market or enterprise companies, but you cannot reach the decision-makers at those organizations. Cold emails end up in spam, phone calls never get past the front desk. LinkedIn Ads with an ABM (Account-Based Marketing) approach lets you target decision-makers at named companies and build a relationship before even the first outreach.

What we deliver

A B2B LEAD MACHINE
DIRECTLY IN DECISION-MAKERS' FEEDS.

Our LinkedIn Ads approach is fundamentally different from other platforms. In B2B, the buying journey is long, trust is essential, and content must demonstrate your expertise before asking for anything. We build funnel campaigns that nurture your prospects with valuable content, establish your credibility and trigger the meeting request when the prospect is ready.

For companies targeting enterprise accounts, we deploy ABM (Account-Based Marketing) strategies that concentrate your budget on the most strategic companies. Every euro is invested on the decision-makers who matter, not on a broad and diffuse audience. The result: fewer leads, but leads that sign.

  • check_circle Audit of your LinkedIn Ads potential and competitive analysis
  • check_circle Audience strategy: job title, company, industry, seniority, ABM
  • check_circle Sponsored Content campaigns in the professional feed
  • check_circle Native Lead Gen Forms with automatic pre-fill
  • check_circle Personalized Message Ads (Sponsored InMail)
  • check_circle Thought leadership content and case study creation
  • check_circle Retargeting of your website visitors and company page visitors
  • check_circle CRM integration for pipeline tracking
  • check_circle Weekly reporting with pipeline metrics and ROI
0

Average LinkedIn CPA

0

Conversion rate vs Facebook

0

Decision-maker leads

0

Client retention

Our process

4 STEPS TO GENERATE QUALIFIED B2B LEADS

A structured method that transforms LinkedIn into a predictable and scalable pipeline generation channel.

01
ICP & Strategy

We define your Ideal Customer Profile (ICP): which job title, which company size, which industry, which seniority level. We analyze your competitors on LinkedIn, audit your existing campaigns and define the strategy: audiences, formats, messaging and pipeline objectives. For ABM, we identify priority target accounts.

Week 1
02
Content & Setup

Our team creates content adapted to each stage of the funnel: educational content for awareness, case studies for consideration, direct offers for conversion. Lead Gen Forms are configured, Message Ads are written, the Insight Tag is installed for tracking and retargeting. Campaigns are ready to launch.

Week 2
03
Launch & Optimization

We launch campaigns with audience, creative and copy variants. Each week, we analyze performance by segment: which job title converts best, which company size generates the best ROI, which format has the lowest CPA. Budgets are reallocated toward the highest-performing segments continuously.

Weeks 3-4
04
Scale & Pipeline

Once profitable segments are identified, we scale: budget increase, expansion to new similar audiences, activation of multi-stage retargeting. Leads are synchronized with your CRM for end-to-end pipeline tracking. You have complete visibility on the real ROI of every euro invested in LinkedIn Ads.

Ongoing
LinkedIn Ads Results

DECISION-MAKER LEADS THAT TURN INTO CONTRACTS

SaaS B2B

-62%

CPA reduced by 62%

A SaaS company was generating LinkedIn Ads leads at 180 euros each with in-house management. After restructuring audiences, creatives and activating Lead Gen Forms, the CPA dropped to 68 euros with an 85% qualification rate. The pipeline doubled in 2 months.

Consulting & Services

x6

Leads multiplied by 6

A B2B consulting firm was generating 2 qualified leads per week. Thanks to an ABM strategy targeting HR directors at companies with 200 to 2,000 employees and personalized Message Ads, volume increased to 12 qualified leads per week with the same budget of 2,500 euros per month.

Fintech B2B

340K€

Pipeline generated in 90 days

ABM strategy for a fintech targeting CFOs at SMBs. 25 target accounts, 340,000 euros in pipeline generated in 90 days with a LinkedIn Ads investment of 4,500 euros per month. Three signed contracts representing 120,000 euros in annual recurring revenue.

Frequently Asked Questions

EVERYTHING YOU WANT TO KNOW ABOUT LINKEDIN ADS

What is the minimum budget for LinkedIn Ads? expand_more
LinkedIn is the most expensive advertising platform in terms of CPC, but also the one that generates the highest quality B2B leads. We recommend a minimum budget of 1,500 euros per month to obtain sufficient data and optimize your campaigns effectively. With this budget, we can precisely target your ideal decision-makers and generate between 15 and 30 qualified leads per month depending on your sector and audience competitiveness. For ABM strategies targeting enterprise accounts, we recommend a minimum of 2,500 euros.
Is LinkedIn Ads profitable despite the high CPCs? expand_more
Yes, if you sell B2B with an average deal value above 1,000 euros. The CPC on LinkedIn is on average 5 to 10 times more expensive than on Facebook, but the lead quality is incomparable. You target decision-makers by exact job title, company size and industry — impossible on any other platform. A LinkedIn lead has a 2 to 3 times higher client conversion rate than a Facebook lead for B2B offers. When you calculate the cost per signed client (not the cost per lead), LinkedIn is often the most profitable platform for B2B.
What ad formats do you use on LinkedIn? expand_more
We primarily use four formats depending on your objectives. Sponsored Content (sponsored posts in the feed) for brand awareness and lead generation — it is the most versatile format. Lead Gen Forms that collect contact details directly within LinkedIn without a landing page, with a conversion rate 2 to 3 times higher than standard forms. Message Ads (sponsored InMail) for direct and personalized contact with decision-makers — ideal for premium offers. And Dynamic Ads for personalized retargeting at scale.
How do you target decision-makers on LinkedIn? expand_more
This is LinkedIn Ads' unique strength and the reason this platform is essential for B2B. We target by exact job title (CEO, Marketing Director, CTO, CFO), by company size (1-50, 51-200, 201-1000, 1001+ employees), by industry, by seniority level (junior, senior, director, VP, C-level), by declared skills and even by named company. For ABM strategies, we import lists of target companies to reach only the strategic accounts you want to convert. This level of precision is impossible on Google or Meta.
What is ABM (Account-Based Marketing) on LinkedIn? expand_more
Account-Based Marketing involves targeting a limited number of strategic companies identified as your ideal clients, rather than aiming at a broad audience. On LinkedIn, we import your list of target accounts (10, 50, 200 companies) and deliver personalized content to decision-makers at those specific companies. It is the most effective approach for long sales cycles and high-value contracts. We combine this with multi-stage nurturing content to build trust before the commercial outreach.
Do you also create content for my LinkedIn campaigns? expand_more
Yes. Our team produces visuals, videos, document carousels, infographics and ad copy tailored to LinkedIn's professional audience. The tone is fundamentally different from Facebook or TikTok: here, content must provide value, demonstrate your expertise and build trust. We create data-driven case studies, industry infographics, client video testimonials and thought leadership content that position your brand as a reference in your field. Each creative is tested and iterated to maximize engagement and conversion.

READY TO FILL YOUR B2B PIPELINE?

Request your free LinkedIn Ads audit. We analyze your B2B potential and show you how to generate decision-maker leads at an optimized CPA.

Book a meeting calendar_todayContact us arrow_forward
schedule Response within 24h verified Certified B2B specialist

Our other Ads expertise

Google Ads

Capture prospects actively searching for your products with Search, Shopping and Performance Max.

Discover arrow_forward

Meta Ads (Facebook & Instagram)

Create demand and retarget your visitors with the power of Meta targeting.

Discover arrow_forward

TikTok Ads

Reach 18-35 year olds with native formats at unbeatable CPMs.

Discover arrow_forward
Our cities

WE OPERATE IN THESE CITIES

Click on your city to discover our local services.

location_on

Paid Advertising Paris

France

 location_on

Paid Advertising Marseille

France

 location_on

Paid Advertising Lyon

France

 location_on

Paid Advertising Bruxelles

Belgium

 location_on

Paid Advertising Montréal

Canada

 location_on

Paid Advertising Cotonou

Benin

 location_on

Paid Advertising Casablanca

Morocco

 location_on

Paid Advertising Dakar

Senegal

 location_on

Paid Advertising Abidjan

Ivory Coast

 location_on

Paid Advertising Tunis

Tunisia
Resources

GO DEEPER WITH OUR GUIDES

Expert guide

Google Ads guide débutant

Read the guide →

Expert guide

Optimiser son budget publicitaire

Read the guide →

Expert guide

Publicité en ligne : guide

Read the guide →

Expert guide

A/B testing : guide complet

Read the guide →
FREN