En B2B, la quality leads prime on la quantite. LinkedIn is la seule plateforme publicitaire that you permand cibler the decideurs par poste exact, taille d'business, industry and anciennete. You ne touchez not profils vagues — you atteignez le directeur marketing de l'business de 200 salaries in your sector cible. Our experts LinkedIn Ads construisent campagnes that génèrent leads qualifieds, rendez-you with the bons interlocuteurs and un pipeline commercial previsible.
Si you recognize yourself in l'a de these situations, LinkedIn Ads pourrait transform your pipeline commercial.
You generez leads via Google or Facebook, but when your team commerciale the appelle, ce are not the decideurs. Ce are stagiaires, curieux or gens that n'ont no pouvoir d'achat. Your équipe de vente perd heures a qualifier contacts that does not meneront nulle part. On LinkedIn, you ciblez directement le directeur, le CEO or le responsable achats.
Your prospects mettent mois a prendre a decision parce qu'ils ne you connaissent not when your commercial the contacte. Without presence prealable in their feed professionnel, you partez de zero a each prise de contact. LinkedIn Ads you permand nourrir your prospects with du contenu de valeur before same qu'ils ne parlent à your team, raccourcissant considerablement le cycle de vente.
You avez essaye LinkedIn Ads par you-meme and le cout par lead etait astronomique. Your campagnes ciblaient trop large, your creatives n'etaient not adaptées a l'audience professionnelle, and you n'aviez no strategy de nurturing. Le CPA LinkedIn is naturellement more eleve that on d'autres plateformes, but with la bonne approche, le cout par client signe is often the most bas du marché B2B.
You voulez signer contrats with ETI or grands groupes, but you n'arrivez not a atteindre the decideurs de these businesss. The emails froids finissent in the spams, the appels ne passent not le standard. LinkedIn Ads with a approche ABM (Account-Based Marketing) you permand cibler the decideurs d'businesss nommees and construire a relation before same the first prise de contact.
Our approach LinkedIn Ads is fondamentalement differente de celle autres plateformes. En B2B, le parcours d'achat is long, la confiance is essentielle, and le contenu doit demontrer your expertise before de demander quoi that ce soit. We build campagnes en entonnoir that nourrissent your prospects with du contenu de valeur, etablissent your credibilite andclenchent la demande de rendez-you when le prospect is pret.
For the businesss that ciblent grands comptes, we deployons strategys ABM (Account-Based Marketing) that concentrent your budget on the businesss the most strategics. Each euro is investi on the decideurs that comptent, not on a audience large and diffuse. Le result : moins de leads, but leads that signent.
Average CPA LinkedIn
Taux conversion vs Facebook
Leads decideurs
Client retention
A method structuree that transforme LinkedIn en canal de génération de pipeline previsible and scalable.
We définissons your Idéal Customer Profile (ICP) : quel poste, quelle taille d'business, quel sector, quelle anciennete. We analyze your competitors on LinkedIn, auditons your campaigns existantes and définissons la strategy : audiences, formats, messages and objectifs de pipeline. For l'ABM, we identifions the comptes cibles prioritaires.
Week 1Our team cree le contenu adapté a each étape du funnel : contenu educatif for la notoriete, etudes de cas for la consideration, offres directes for la conversion. The Lead Gen Forms are configurés, the Message Ads are rediges, le Insight Tag is installe for le tracking and le retargeting. The campagnes are pretes a be lancees.
Week 2We lancons the campagnes with variantes d'audiences, de creatives and copies. Each semaine, we analysons the performance par segment : quel poste convertit le mieux, quelle taille d'business genere le meilleur ROI, quel format a le CPA the most bas. The budgets are realloues towards the segments the most performants continuously.
Semaines 3-4A fois the segments rentables identifies, we passons a l'echelle : augmentation de budget, expansion towards de nouvelles audiences similaires, activation du retargeting multi-etapes. The leads are synchronises with your CRM for un suivi du pipeline de bout en bout. You avez a visibility complète on le ROI reel de every euro investi en LinkedIn Ads.
Ongoing-62%
Un editeur SaaS generait leads LinkedIn Ads a 180 euros piece with a gestion interne. Apres restructuration audiences, creatives and activation Lead Gen Forms, le CPA is passe a 68 euros with un taux de qualification de 85%. Le pipeline a double en 2 mois.
x6
Un cabinand conseil B2B generait 2 leads qualifieds par semaine. Grâce a a strategy ABM ciblant the DRH d'businesss de 200 a 2 000 salaries and Message Ads personnalisés, le volume is passe a 12 leads qualifieds par semaine with le same budgand 2 500 euros per month.
340K€
Strategy ABM for a fintech ciblant the DAF de PME. 25 comptes cibles, 340 000 euros de pipeline genere en 90 jours with un investissement LinkedIn Ads de 4 500 euros per month. Trois contrats signes representant 120 000 euros de revenus récurrents annuels.
Demandez your audit LinkedIn Ads free. We analyze your potentiel B2B and you montrons comment generate leads decideurs a un CPA optimise.
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