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Certified Google Ads Agency

YOUR CLIENTS ARE
ALREADY SEARCHING.
BE THERE.

Every second, thousands of people type into Google exactly what you sell. If you don't appear at the top of results, your competitor captures those clients. Our certified Google Partner experts build and optimise your Search, Shopping, Display and YouTube campaigns to turn every click into revenue. You only pay for results.

Search AdsGoogle ShoppingPerformance MaxYouTube AdsDisplay
Request my Google Ads audit arrow_forward See our results
SEARCH ADS star GOOGLE SHOPPING star PERFORMANCE MAX star YOUTUBE ADS star DISPLAY ADS star REMARKETING star SMART BIDDING star GOOGLE PARTNER star
The problem

ARE YOUR GOOGLE ADS CAMPAIGNS COSTING MORE THAN THEY RETURN?

If you recognise yourself in any of these situations, it is time to hand your campaigns to experts.

money_off

Your Quality Score is in free fall

Your ads have a Quality Score of 4 or 5, which means you pay double the cost per click compared to a competitor with a score of 8 or 9. Your keywords don't match your ads, your landing pages aren't optimised, and Google penalises you by increasing your costs. Every Quality Score point lost is money wasted.

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You appear on the wrong keywords

You spend hundreds of euros on queries that have no relation to your offering. Your broad match keywords attract unqualified traffic, your negative keywords are nonexistent, and your budget is diluted across terms that never convert. The result: clicks without clients and an exploding CPA.

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Your tracking is incomplete or broken

Your conversions don't report correctly in Google Ads. The pixel is improperly installed, conversions are counted twice or not at all, and Smart Bidding algorithms optimise on faulty data. Without reliable tracking, all optimisation is impossible and you make decisions blindly.

trending_down

Your ROAS is stagnating or declining

Your campaigns have been running for months but performance is no longer improving. The same budget generates fewer and fewer results, your cost per click is rising, and you don't know how to restart the machine. Creative fatigue, lack of testing and absence of daily optimisation are killing your performance slowly.

What we deliver

A GOOGLE ADS MACHINE
OPTIMISED FOR ROI.

We don't just launch campaigns and wait. We build a complete Google Ads architecture designed to capture every conversion opportunity and minimise every wasted euro. From keyword selection to ad copywriting, from tracking to bid optimisation, every element is designed for performance.

Our Google Partner certification gives us access to beta features, priority Google support and exclusive insights on search trends. You benefit from a real and measurable competitive advantage. Every week, your ROAS improves and your CPA decreases.

  • check_circle Complete audit of your existing Google Ads account
  • check_circle Keyword research and competitive analysis
  • check_circle Search, Shopping and Performance Max campaign architecture
  • check_circle RSA ad copywriting and optimised extensions
  • check_circle Complete tracking setup (GTM, GA4, Enhanced Conversions)
  • check_circle YouTube Ads and Display campaign creation
  • check_circle Dynamic remarketing and custom audiences
  • check_circle Smart Bidding optimisation (tROAS, tCPA, Maximize Conversions)
  • check_circle Weekly reporting with key metrics and recommendations
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Average Google Ads ROAS

0

Average CPA

0

Average Quality Score

0

Client retention

Our process

4 STEPS TO DOMINATE GOOGLE ADS

A proven process that transforms your Google Ads account into a ROI machine in less than 30 days.

01
Audit & Strategy

We analyse your Google Ads account from top to bottom: campaign structure, keywords, ads, bids, Quality Score, tracking. We identify budget leaks, missed opportunities and quick wins. You receive a detailed action plan with result projections.

Week 1
02
Restructuring & Launch

We completely restructure your account following best practices: thematic ad groups, negative keywords, optimised RSA ads, complete extensions. Tracking is reinstalled and verified. Each campaign is launched with variants for rapid testing.

Week 2
03
Optimisation & A/B Tests

Daily, we adjust bids, add negative keywords, test new ads and optimise audiences. Smart Bidding strategies are activated once conversion volume is sufficient. Every decision is data-driven.

Weeks 3-4
04
Scale & Expansion

Once the target ROAS is reached, we scale: budget increase on profitable campaigns, Performance Max launch, expansion to YouTube Ads and Display. Your growth accelerates month after month with a stable or rising ROAS.

Ongoing
Google Ads Results

MEASURABLE RESULTS, NOT PROMISES

E-commerce Fashion

x4.8

ROAS multiplied by 4.8

Complete restructuring of Google Shopping and Search campaigns for a fashion brand. The same ad budget now generates 4.8 times more revenue thanks to product feed optimisation and Smart Bidding.

SaaS B2B

-58%

CPA reduced by 58%

Search campaign optimisation for a SaaS publisher. The cost per qualified demo went from 145 euros to 61 euros by reworking negative keywords, ads and bidding strategies.

Local Service

+320%

Leads multiplied by 4

Switch from in-house management to our team for a Parisian consulting firm. The number of quote requests via Google Ads was multiplied by 4 while maintaining the same monthly budget of 2,500 euros.

Frequently Asked Questions

EVERYTHING YOU WANT TO KNOW ABOUT GOOGLE ADS

What minimum budget is needed for Google Ads? expand_more
We recommend a minimum budget of 1,000 euros per month on Google Ads to obtain enough data and allow the Smart Bidding algorithms to optimise your bids. With this budget, we can already generate concrete results by targeting the most profitable keywords in your sector. For highly competitive markets (insurance, real estate, legal), a higher budget is often necessary to obtain a significant click volume.
How long does it take to see results on Google Ads? expand_more
The first clicks and conversions arrive within 24 to 48 hours after launch. Real optimisation of bids and Quality Score takes 2 to 4 weeks of data collection. From the second month, campaigns reach their full potential with steadily improving ROAS. Google Ads is the fastest channel to generate leads and sales because you target people who are actively searching for what you offer.
What is the difference between Search, Shopping and Performance Max? expand_more
Search campaigns display text ads when a user types a query into Google. Google Shopping displays your products with photo, price and reviews directly in search results — ideal for e-commerce. Performance Max combines all Google channels (Search, Shopping, Display, YouTube, Gmail, Discover, Maps) in a single campaign driven by Google's artificial intelligence. We often recommend a mix of all three to maximise your coverage and return on investment.
Are you certified Google Partner? expand_more
Yes. Pirabel Labs is a certified Google Partner agency. This means our teams have passed the official Google Ads certifications, we meet the performance standards required by Google and we manage a significant advertising budget volume. This certification gives us access to beta features before their general rollout, priority technical support from Google and exclusive insights on search trends.
How do you handle conversion tracking? expand_more
We install complete tracking via Google Tag Manager: Google Ads conversion tags, Google Analytics 4 with custom events, Enhanced Conversions for precise tracking even with cookie restrictions, and offline conversions if you have a long sales cycle. Every valuable action is tracked so that Smart Bidding algorithms have the most reliable data possible to optimise your bids.
Can I keep my Google Ads account if I end the collaboration? expand_more
Absolutely. Your Google Ads account belongs to you 100%. We work directly on your account, not on a proprietary MCC account. If you decide to end our collaboration, you keep everything: campaigns, historical data, remarketing audiences, accumulated Quality Score and all optimisation performed. No lock-in, no hidden clauses.

READY TO DOMINATE GOOGLE?

Request your free Google Ads audit. We analyse your campaigns and show you exactly where you're losing money and how to recover it.

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schedule Response within 24h verified Certified Google Partner

Our other Ads expertise

Meta Ads (Facebook & Instagram)

Create demand and retarget your visitors with the power of Meta targeting.

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TikTok Ads

Reach the 18-35 age group with native formats at unbeatable CPMs.

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LinkedIn Ads

Generate qualified B2B leads by targeting decision-makers by role and company.

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Our cities

WE OPERATE IN THESE CITIES

Click on your city to discover our local services.

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Paid Advertising Paris

France

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Paid Advertising Marseille

France

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Paid Advertising Lyon

France

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Paid Advertising Bruxelles

Belgium

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Paid Advertising Montreal

Canada

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Paid Advertising Cotonou

Benin

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Paid Advertising Casablanca

Morocco

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Paid Advertising Dakar

Senegal

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Paid Advertising Abidjan

Ivory Coast

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Paid Advertising Tunis

Tunisia
Resources

GO DEEPER WITH OUR GUIDES

Expert guide

Google Ads guide débutant

Read the guide →

Expert guide

Optimiser son budget publicitaire

Read the guide →

Expert guide

Publicité en ligne : guide

Read the guide →

Expert guide

A/B testing : guide complet

Read the guide →
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