In B2B, lead quality trumps quantity. LinkedIn is the only advertising platform that lets you target decision-makers by exact job title, company size, industry and seniority. You do not reach vague profiles — you reach the Marketing Director at the 200-employee company in your target sector. Our LinkedIn Ads experts build campaigns that generate qualified leads, meetings with the right stakeholders and a predictable sales pipeline.
If you recognize yourself in any of these situations, LinkedIn Ads could transform your sales pipeline.
You generate leads via Google or Facebook, but when your sales team calls them, they are not the decision-makers. They are interns, curious browsers or people without purchasing power. Your sales team wastes hours qualifying contacts that lead nowhere. On LinkedIn, you target the director, the CEO or the purchasing manager directly.
Your prospects take months to make a decision because they do not know you when your sales rep reaches out. Without a prior presence in their professional feed, you start from zero at each outreach. LinkedIn Ads lets you nurture your prospects with valuable content before they even speak to your team, considerably shortening the sales cycle.
You tried LinkedIn Ads on your own and the cost per lead was astronomical. Your campaigns targeted too broadly, your creatives were not adapted to the professional audience, and you had no nurturing strategy. LinkedIn CPA is naturally higher than on other platforms, but with the right approach, the cost per signed client is often the lowest in the B2B market.
You want to sign contracts with mid-market or enterprise companies, but you cannot reach the decision-makers at those organizations. Cold emails end up in spam, phone calls never get past the front desk. LinkedIn Ads with an ABM (Account-Based Marketing) approach lets you target decision-makers at named companies and build a relationship before even the first outreach.
Our LinkedIn Ads approach is fundamentally different from other platforms. In B2B, the buying journey is long, trust is essential, and content must demonstrate your expertise before asking for anything. We build funnel campaigns that nurture your prospects with valuable content, establish your credibility and trigger the meeting request when the prospect is ready.
For companies targeting enterprise accounts, we deploy ABM (Account-Based Marketing) strategies that concentrate your budget on the most strategic companies. Every euro is invested on the decision-makers who matter, not on a broad and diffuse audience. The result: fewer leads, but leads that sign.
Average LinkedIn CPA
Conversion rate vs Facebook
Decision-maker leads
Client retention
A structured method that transforms LinkedIn into a predictable and scalable pipeline generation channel.
We define your Ideal Customer Profile (ICP): which job title, which company size, which industry, which seniority level. We analyze your competitors on LinkedIn, audit your existing campaigns and define the strategy: audiences, formats, messaging and pipeline objectives. For ABM, we identify priority target accounts.
Week 1Our team creates content adapted to each stage of the funnel: educational content for awareness, case studies for consideration, direct offers for conversion. Lead Gen Forms are configured, Message Ads are written, the Insight Tag is installed for tracking and retargeting. Campaigns are ready to launch.
Week 2We launch campaigns with audience, creative and copy variants. Each week, we analyze performance by segment: which job title converts best, which company size generates the best ROI, which format has the lowest CPA. Budgets are reallocated toward the highest-performing segments continuously.
Weeks 3-4Once profitable segments are identified, we scale: budget increase, expansion to new similar audiences, activation of multi-stage retargeting. Leads are synchronized with your CRM for end-to-end pipeline tracking. You have complete visibility on the real ROI of every euro invested in LinkedIn Ads.
Ongoing-62%
A SaaS company was generating LinkedIn Ads leads at 180 euros each with in-house management. After restructuring audiences, creatives and activating Lead Gen Forms, the CPA dropped to 68 euros with an 85% qualification rate. The pipeline doubled in 2 months.
x6
A B2B consulting firm was generating 2 qualified leads per week. Thanks to an ABM strategy targeting HR directors at companies with 200 to 2,000 employees and personalized Message Ads, volume increased to 12 qualified leads per week with the same budget of 2,500 euros per month.
340K€
ABM strategy for a fintech targeting CFOs at SMBs. 25 target accounts, 340,000 euros in pipeline generated in 90 days with a LinkedIn Ads investment of 4,500 euros per month. Three signed contracts representing 120,000 euros in annual recurring revenue.
Request your free LinkedIn Ads audit. We analyze your B2B potential and show you how to generate decision-maker leads at an optimized CPA.
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