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Visual Identity

YOUR BRAND
DESERVES AN IDENTITY
THAT TRULY REPRESENTS IT.

Your visual identity is much more than a logo. It is the complete system that defines how your brand presents itself to the world — at every touchpoint, on every medium, in every interaction. At Pirabel Labs, we design complete visual identities that communicate who you are, what you do and why you do it better than anyone else. No recycled templates. Each element is created custom for your market and your ambitions.

Logo & VariantsColour PaletteTypographiesPatternsBrand Guide
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VISUAL IDENTITY star GRAPHIC SYSTEM star COLOUR PALETTE star TYPOGRAPHY star BRAND GUIDE star MOTIFS & PATTERNS star ICONOGRAPHY star DESIGN SYSTEM star
The problem

IS YOUR BRAND IMAGE HOLDING YOU BACK?

If you recognise yourself in any of these situations, your visual identity needs a serious overhaul.

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No consistency between your materials

Your website uses one colour palette, your social media another, and your business cards yet a third. Nobody on your team knows which fonts to use or which logo format is the right one. The result: a fragmented brand that loses credibility with every new material.

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You are invisible against the competition

Your competitors have polished and memorable brands. Yours goes unnoticed. Nothing distinguishes you visually in your sector. Your prospects choose the cheapest option because they perceive no difference in value between you and the others.

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Your image does not reflect your quality

You offer an excellent service or product, but your visual identity tells a different story. It looks amateur, outdated or generic. Your potential clients judge your professionalism at a glance — and what they see does not convince them to trust you.

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Every visual is created from scratch

Without a defined graphic system, every Instagram post, every sales brochure, every PowerPoint presentation is an improvisation. You waste time and money reinventing the wheel each time, and the result always lacks cohesion.

What you receive

A COMPLETE GRAPHIC SYSTEM
THAT WORKS EVERYWHERE

Each component of your visual identity is designed to work individually and as a system. Here is what we design for you.

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Logo & Variants

We create your main logo and all its necessary variants: horizontal version, vertical, icon only, monochrome, negative. Each variant is optimised for its specific use, from the favicon to the billboard.

  • check Main logo + 4 minimum variants
  • check Colour, mono, negative, light/dark background versions
  • check Clear space zones and spacing rules
  • check Vector files (AI, SVG, EPS, PDF)
palette

Colour Palette

We define a strategic colour palette that conveys the right emotions and works across all media. Primary, secondary, neutral and functional colours — each shade has a precise role in your system.

  • check Primary and secondary colours
  • check Neutrals and functional colours
  • check Hex, RGB, CMYK and Pantone codes
  • check Combination and accessibility rules
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Typographic System

We select and configure the typefaces that embody your brand personality. Headings, body text, accents — each usage has its typography and clearly defined hierarchy rules.

  • check Primary typography (headings and headlines)
  • check Secondary typography (body text)
  • check Size and weight hierarchy
  • check Web and print licences included
pattern

Patterns & Graphic Elements

Beyond the logo, we create distinctive graphic elements that enrich your visual universe. Patterns, textures, shapes, dividers — these details make the difference between a basic brand and a premium brand.

  • check Custom patterns and motifs
  • check Decorative shapes and elements
  • check Textures and brand backgrounds
  • check Dividers and frames
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Custom Iconography

We draw a custom icon set that integrates perfectly with your identity. No more generic icons downloaded from the internet. Your iconography is unique and reinforces the visual consistency of every material.

  • check Custom icon set (20+ icons)
  • check Consistent style with the overall identity
  • check Editable SVG formats
  • check Size and colour variations
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Complete Brand Guide

We deliver a clear and practical reference document that allows your team to use your visual identity in complete autonomy. Rules, examples, prohibitions — everything is documented to guarantee consistency over time.

  • check Usage rules for every element
  • check Application examples on 10+ materials
  • check Documented graphic prohibitions
  • check Interactive PDF + web version
Our process

HOW YOUR VISUAL IDENTITY IS BORN

A rigorous 4-step creative process. You participate in every key decision for a result that truly represents you.

01
Discovery & Strategy

We dive into your universe: market, competitors, targets, values, ambitions. This groundwork defines the brand territory and the emotions your identity must convey. It is the strategic foundation for every visual choice.

Week 1
02
Exploration & Moodboards

We create moodboards that explore different creative directions. You discover concrete visual paths and validate the direction that resonates most with your vision. No design is launched without your prior approval.

Week 2
03
Creation & Concepts

We design the complete graphic system: logo, colours, typographies, patterns, icons. Each element is presented with its creative rationale. You see how everything works together in real-life situations across different materials.

Week 3-4
04
Revisions & Delivery

We refine every detail based on your feedback. The final design is polished then delivered with all source files and the complete brand guide. Your team can deploy the identity immediately, in complete autonomy.

Week 5-6
Results

THE IMPACT OF A STRONG VISUAL IDENTITY

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Identities created

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Satisfied clients

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Brand recognition

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Perceived trust

Frequently Asked Questions

YOUR QUESTIONS ABOUT VISUAL IDENTITY

What does a complete visual identity include? expand_more
A complete visual identity includes the main logo and all its variants (horizontal, vertical, icon, monochrome, negative), the colour palette with codes for web and print (Hex, RGB, CMYK, Pantone), the typographic system with heading and text hierarchies, custom patterns and graphic elements, custom iconography and a detailed brand guide of 30 to 50 pages. It is the combination of all these elements, used consistently, that builds a recognisable and professional brand.
How much does a complete visual identity cost? expand_more
A complete visual identity starts at 2,500 euros at Pirabel Labs. The price varies according to the complexity of your project, the number of materials to produce and your specific needs. A rebranding project for an established business with numerous variations will naturally be more complex than a first identity for a startup. Each project is subject to a personalised and detailed quote after our discovery call.
What is the difference between a logo and a visual identity? expand_more
The logo is a central element of your visual identity, but it only represents a small part of the system. The visual identity encompasses the logo, the colour palette, the typographies, the patterns, the photographic style, the icons, the layout rules and the application examples. It is the combination of all these elements that creates the visual consistency of your brand. A logo alone is not enough to guarantee this consistency across all your communication materials.
How long does it take to create a visual identity? expand_more
Allow 4 to 6 weeks for a complete visual identity of professional quality. The first week is dedicated to the brief and strategic research. The second to moodboards and creative direction validation. Weeks 3 and 4 to concept creation and the complete graphic system. Weeks 5 and 6 to revisions, finalisation and brand guide delivery. We never rush the process — a solid visual identity requires time and reflection.
Can I use my visual identity on all my materials? expand_more
Yes, that is precisely the goal of our approach. Your visual identity is designed to work on all materials: website, social media, business cards, packaging, signage, vehicles, presentations, stationery, uniforms. The brand guide we deliver contains specific application rules for each format and each medium. Your team can create materials that comply with your identity without needing a designer for every publication.
Do I receive the source files? expand_more
Absolutely. You receive all editable source files (Adobe Illustrator, Photoshop, Figma), export formats for web (SVG, PNG, WebP in various sizes), for print (high-resolution PDF, EPS in CMYK) and the complete brand guide as an interactive PDF. You own all the created elements. No usage restrictions, no hidden licences. Your identity belongs to you 100%.

READY TO CREATE A MEMORABLE IDENTITY?

Request your free consultation. We discuss your project and show you how to build a visual identity that leaves a lasting impression.

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Other Design & Branding Expertise

Logo Design

A distinctive and memorable logo for your brand.

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Brand Guidelines

The reference document for your brand consistency.

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Packaging Design

Packaging that catches the eye and tells your story.

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Art Direction

A cohesive creative universe across all your channels.

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See all our Design expertise arrow_forward
Our cities

WE OPERATE IN THESE CITIES

Click on your city to discover our local services.

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Design & Branding Paris

France

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Design & Branding Marseille

France

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Design & Branding Lyon

France

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Design & Branding Bruxelles

Belgium

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Design & Branding Montréal

Canada

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Design & Branding Cotonou

Benin

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Design & Branding Casablanca

Morocco

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Design & Branding Dakar

Senegal

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Design & Branding Abidjan

Ivory Coast

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Design & Branding Tunis

Tunisia
Resources

GO DEEPER WITH OUR GUIDES

Expert guide

Branding startup : guide complet

Read the guide →

Expert guide

Créer une identité visuelle forte

Read the guide →

Expert guide

Charte graphique : essentiels

Read the guide →

Expert guide

Tendances design graphique 2026

Read the guide →
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