Your visual identity is much more than a logo. It is the complete system that defines how your brand presents itself to the world — at every touchpoint, on every medium, in every interaction. At Pirabel Labs, we design complete visual identities that communicate who you are, what you do and why you do it better than anyone else. No recycled templates. Each element is created custom for your market and your ambitions.
If you recognise yourself in any of these situations, your visual identity needs a serious overhaul.
Your website uses one colour palette, your social media another, and your business cards yet a third. Nobody on your team knows which fonts to use or which logo format is the right one. The result: a fragmented brand that loses credibility with every new material.
Your competitors have polished and memorable brands. Yours goes unnoticed. Nothing distinguishes you visually in your sector. Your prospects choose the cheapest option because they perceive no difference in value between you and the others.
You offer an excellent service or product, but your visual identity tells a different story. It looks amateur, outdated or generic. Your potential clients judge your professionalism at a glance — and what they see does not convince them to trust you.
Without a defined graphic system, every Instagram post, every sales brochure, every PowerPoint presentation is an improvisation. You waste time and money reinventing the wheel each time, and the result always lacks cohesion.
Each component of your visual identity is designed to work individually and as a system. Here is what we design for you.
We create your main logo and all its necessary variants: horizontal version, vertical, icon only, monochrome, negative. Each variant is optimised for its specific use, from the favicon to the billboard.
We define a strategic colour palette that conveys the right emotions and works across all media. Primary, secondary, neutral and functional colours — each shade has a precise role in your system.
We select and configure the typefaces that embody your brand personality. Headings, body text, accents — each usage has its typography and clearly defined hierarchy rules.
Beyond the logo, we create distinctive graphic elements that enrich your visual universe. Patterns, textures, shapes, dividers — these details make the difference between a basic brand and a premium brand.
We draw a custom icon set that integrates perfectly with your identity. No more generic icons downloaded from the internet. Your iconography is unique and reinforces the visual consistency of every material.
We deliver a clear and practical reference document that allows your team to use your visual identity in complete autonomy. Rules, examples, prohibitions — everything is documented to guarantee consistency over time.
A rigorous 4-step creative process. You participate in every key decision for a result that truly represents you.
We dive into your universe: market, competitors, targets, values, ambitions. This groundwork defines the brand territory and the emotions your identity must convey. It is the strategic foundation for every visual choice.
Week 1We create moodboards that explore different creative directions. You discover concrete visual paths and validate the direction that resonates most with your vision. No design is launched without your prior approval.
Week 2We design the complete graphic system: logo, colours, typographies, patterns, icons. Each element is presented with its creative rationale. You see how everything works together in real-life situations across different materials.
Week 3-4We refine every detail based on your feedback. The final design is polished then delivered with all source files and the complete brand guide. Your team can deploy the identity immediately, in complete autonomy.
Week 5-6Identities created
Satisfied clients
Brand recognition
Perceived trust
Request your free consultation. We discuss your project and show you how to build a visual identity that leaves a lasting impression.
A distinctive and memorable logo for your brand.
Discover arrow_forwardThe reference document for your brand consistency.
Discover arrow_forwardPackaging that catches the eye and tells your story.
Discover arrow_forwardA cohesive creative universe across all your channels.
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