PACKAGING

Packaging Design

YOUR PACKAGING
IS YOUR BEST
SILENT SALESPERSON.

On the shelf, your product has three seconds to capture attention. Inside a parcel, it has one chance to create a memorable experience. Your packaging does not just protect your product — it tells your brand story, communicates your values and triggers the purchase decision. At Pirabel Labs, we design packaging that transforms a simple box into a brand experience. From the label to the premium gift set, every detail is crafted to convince, attract and build loyalty.

LabelsPackagingGift Boxes3D MockupsReady to Print

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PACKAGING DESIGN star LABELS star PACKAGING star GIFT BOXES star UNBOXING star 3D MOCKUPS star PRINTING star PRODUCT EXPERIENCE star

The problem

IS YOUR PACKAGING NOT DOING YOU JUSTICE?

An excellent product in poor packaging loses the battle before it even starts. Here are the situations we encounter most often.

visibility_off

Your product goes unnoticed on the shelf

Shelves are overloaded with products that all look the same. Your packaging blends into the crowd, with dull colours, unreadable typography and a design that communicates neither your positioning nor the value of your product. Consumers walk past without stopping.

money_off

Your packaging does not justify your price

You sell a premium product but your packaging screams "entry-level". The gap between the quality of your product and the visual perception of your packaging prevents your clients from understanding why they should pay more. You are forced to lower your prices or lose sales.

sentiment_dissatisfied

The unboxing experience is disappointing

For e-commerce, the moment of receiving a parcel is crucial. A generic brown cardboard box, without personalisation or care, turns a moment of excitement into disappointment. Your clients do not share your product on social media and do not come back for a second purchase.

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Technical printing problems

Your design looks great on screen but the printed result is a disaster. Colours are different, text is cropped, crop marks are misplaced. You have wasted an entire print run because the files were not prepared to the printer's technical specifications.

What we design

FROM CONCEPT TO PRINT
PACKAGING THAT SELLS

We master every step of packaging creation, from visual strategy to preparing print files.

label

Label Design

We design labels that capture attention and communicate the essentials at a glance. Positioning, information hierarchy, regulatory compliance — every detail is mastered so your product stands out on the shelf.

check Front and back face design
check Optimised information hierarchy
check Verified regulatory compliance
check Print-ready files

inventory_2

Packaging & Boxes

From folding boxes to rigid gift sets, we design packaging that protects your product and tells your story. Structure, materials, finishes — every choice serves your positioning and respects your production constraints.

check Design of all faces and flaps
check Technical die-cut templates
check Material and finish recommendations
check Complete print specifications

view_in_ar

Photorealistic 3D Mockups

Before printing, you see exactly what your product will look like. Our photorealistic 3D mockups show your packaging in context — on the shelf, in hand, in a retail environment — to validate every detail before launching production.

check Photorealistic 3D renders
check Lifestyle product scenes
check Usable for your communications
check Multiple views (front, back, 3/4, zoom)

unarchive

Unboxing Experience

Unboxing has become a brand moment in its own right. We design unboxing experiences that surprise and delight your clients — from the shipping box to the tissue paper, inserts and thank-you cards.

check Shipping box design
check Custom tissue paper and padding
check Thank-you cards and inserts
check Brand stickers and tape

Technical Follow-Through & Printing

We prepare flawless print files and coordinate with your printer to guarantee a result faithful to the mockup. No unpleasant surprises at delivery — every parameter is checked and validated before production launches.

check High-resolution CMYK files
check Bleeds and crop marks
check Printer coordination
check Proof (BAT) verification

Our process

HOW WE CREATE YOUR PACKAGING

A structured 4-step process, from brief to delivery of print files.

Brief & Analysis

We study your product, your market, your shelf competitors and the technical constraints (materials, printing, regulatory). Together we define the visual positioning of the packaging and the emotions it must convey.

Week 1

Concepts & Direction

We create 2 to 3 creative directions presented as 3D mockups. You see your product in a real-life situation before validating the direction. Each concept is accompanied by a rationale that justifies the visual choices.

Week 2-3

Refinement & Validation

We refine the chosen concept over 2 rounds of revisions. Every element is polished — typography, colours, information hierarchy, finishes. The final design is validated by you before any technical preparation.

Week 4

Production & Follow-Through

We prepare print files to the exact specifications of your printer. We coordinate the proof and verify the first print run to guarantee a perfect result. Your packaging is ready to conquer the shelves.

Week 5-6

Results

THE IMPACT OF PROFESSIONAL PACKAGING

Shelf visibility

Average sales increase

Influence on purchase

To capture attention

Frequently Asked Questions

YOUR QUESTIONS ABOUT PACKAGING DESIGN

What does a packaging design service include? expand_more

Our packaging design service includes market research and shelf competition analysis, complete graphic design of the packaging (all faces, label, box, gift set as needed), photorealistic 3D mockups for validation, print-ready files with all technical specifications, and coordination with your printer if needed. Every step includes validation checkpoints so you stay in control of the final result.

How much does packaging design cost? expand_more

Packaging design starts at 1,200 euros for a simple label (front and back). A complete package including the box, label and optional insert ranges from 2,000 to 5,000 euros depending on complexity. For a full range with multiple references, the price is established on a personalised quote as it depends on the number of SKUs, format variations and the consistency to maintain across products.

How long does it take to design packaging? expand_more

Allow 3 to 6 weeks for professional-quality packaging. The first week is dedicated to the product brief and market analysis. Weeks 2 and 3 to concept creation as 3D mockups. Weeks 4 to 6 to revisions, design finalisation and preparation of print files. For a complete range, add 1 to 2 additional weeks depending on the number of references.

Do you also manage the printing of the packaging? expand_more

We are not printers, but we have a thorough mastery of the production chain. We prepare files to the exact specifications of your printer — colour profiles, bleeds, crop marks, spot varnish, hot foil. We coordinate with the printer, verify the proof and can supervise the first print run. We also recommend trusted printers suited to your volume and budget.

Do you work on all types of packaging? expand_more

Yes, we design all types of packaging: adhesive labels, folding boxes, rigid gift boxes, pouches, tubes, bottles, pouches, custom shipping cartons. We have experience in the food, cosmetics, fashion, electronics, spirits and pharmacy sectors. Each type of packaging has its own specific technical and regulatory constraints, and we master them to guarantee a compliant, printable result.

Can I see what it looks like before printing? expand_more

Absolutely — it is even a key step in our process. We create photorealistic 3D mockups that show you exactly what your packaging will look like once manufactured. You see your product in context: on the shelf facing competitors, in a consumer's hand, in a retail environment. These mockups also serve your communications and sales team, before the product is even physically produced.

READY TO TRANSFORM YOUR PACKAGING?

Request your free consultation. We analyse your product and show you how premium packaging can transform your sales.

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Our cities

WE OPERATE IN THESE CITIES

Click on your city to discover our local services.

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GO DEEPER WITH OUR GUIDES

Expert guide

IS YOUR PACKAGING NOT DOING YOU JUSTICE?

Your product goes unnoticed on the shelf

Your packaging does not justify your price

The unboxing experience is disappointing

Technical printing problems

FROM CONCEPT TO PRINTPACKAGING THAT SELLS

Label Design

Packaging & Boxes

Photorealistic 3D Mockups

Unboxing Experience

Technical Follow-Through & Printing

HOW WE CREATE YOUR PACKAGING

Brief & Analysis

Concepts & Direction

Refinement & Validation

Production & Follow-Through

THE IMPACT OF PROFESSIONAL PACKAGING

YOUR QUESTIONS ABOUT PACKAGING DESIGN

READY TO TRANSFORM YOUR PACKAGING?

Other Design Expertise & Branding

Visual Identity

Logo Design

Brand Guidelines

Art Direction

WE OPERATE IN THESE CITIES

Design & Branding Paris

Design & Branding Marseille

Design & Branding Lyon

Design & Branding Bruxelles

Design & Branding Montréal

Design & Branding Cotonou

Design & Branding Casablanca

Design & Branding Dakar

Design & Branding Abidjan

Design & Branding Tunis

GO DEEPER WITH OUR GUIDES

Branding startup : guide complet

Créer une identité visuelle forte

Charte graphique : essentiels

Tendances design graphique 2026

FROM CONCEPT TO PRINT
PACKAGING THAT SELLS