YOUR BRAND
CONSISTENCY
STARTS HERE.
Your brand guidelines is the document that guarantees your brand remains recognisable and professional on every medium, in every context, by every person who uses it. Without it, every visual is an improvisation. With it, your team can create compliant materials in complete autonomy. At Pirabel Labs, we design clear, visual and practical brand guidelines — not 200-page documents that nobody reads. Each rule is illustrated, each application is shown by example.
THE ABSENCE OF BRAND GUIDELINES IS COSTING YOU DEARLY
Without a clear reference document, your brand gets diluted a little more with every new visual. Here is what that causes.
Every material has a different style
Your website uses certain colours, your Instagram posts use others, and your internal documents a third palette. The fonts change from one medium to another. The logo is used in different sizes and proportions. Your brand looks like a patchwork and your clients do not recognise it from one channel to the next.
You waste time on every creation
Without established rules, every new visual requires starting from scratch. Which blue to use? Which font for the headings? What logo size? Your team spends more time asking these questions than producing content. And the result is rarely satisfying because everyone does it their own way.
External providers do whatever they want
When you entrust a creation to a freelancer or an agency, the result never looks like your brand. Without a precise reference document, each provider interprets your identity their own way. You pay for endless corrections and the final output remains approximate.
Your credibility takes a hit
Visual inconsistency sends a negative signal to your prospects: if you cannot control your own image, how could you control the quality of your products or services? Graphic confusion erodes trust before the first conversation even takes place.
A REFERENCE DOCUMENT
CLEAR, VISUAL AND ACTIONABLE
Our brand guidelines is not a theoretical document. It is a practical tool that your team uses daily to create materials that comply with your identity.
Logo Rules
All versions of your logo with their precise usage rules. Minimum sizes, clear space zones, allowed placements, compatible backgrounds and especially the prohibitions: what nobody should ever do with your logo.
- check Allowed versions and usage contexts
- check Minimum sizes and clear space zones
- check Compatible and incompatible backgrounds
- check Illustrated graphic prohibitions
Colour Palette
Each colour of your palette is documented with all the codes needed for web and print. The combination rules guarantee that your colours are always used correctly, regardless of the medium.
- check Hex, RGB, CMYK and Pantone codes
- check Primary, secondary and neutral colours
- check Combination rules and proportions
- check Contrast ratios and accessibility
Typographic Hierarchy
The typefaces of your brand with all the rules for size, weight and spacing. Headings, subheadings, body text, captions — each typographic level is defined so that your information hierarchy is always readable.
- check Primary and secondary typefaces
- check Size scale and line heights
- check Weights and styles for each usage
- check Web and system alternatives
Layout Rules
The composition principles that structure your materials. Grids, margins, spacing, alignments — these rules ensure that each document has a professional look and respects the visual balance of your brand.
- check Layout grids per format
- check Margins and white space
- check Alignment and hierarchy principles
- check Examples of successful compositions
Application Examples
Your guidelines is not an abstract document. It concretely shows how your identity applies to your real materials: business card, letterhead, email signature, Instagram post, PowerPoint presentation, signage.
- check Mockups on 10+ real materials
- check Stationery (card, letterhead, envelope)
- check Digital (social media, email, web)
- check Signage and physical materials
Editable Templates
We deliver ready-to-use templates for your most common materials. Your team can create visuals that comply with your guidelines without any design skills. Simply replace the text and images.
- check Social media templates (Canva/Figma)
- check Presentation templates (PowerPoint/Keynote)
- check Document templates (Word/Google Docs)
- check HTML email signature
HOW WE CREATE YOUR BRAND GUIDELINES
A structured 4-step process to create a reference document your team will actually use.
Audit & Inventory
We analyse all your existing materials to identify inconsistencies and needs. We inventory each format and each channel your brand uses. This audit defines the scope and depth of your guidelines.
Week 1Rule Definition
We formalise each graphic rule with precision: logo usage, colour codes, typographic hierarchy, layout principles. Each rule is tested on concrete cases to verify that it works in real situations.
Week 2-3Document Design
We design the guidelines itself as a beautiful brand document. Polished layout, clear illustrations, intuitive navigation. Your brand guidelines is a reflection of the quality of your visual identity.
Week 3-4Delivery & Templates
You receive the guidelines as an interactive PDF, editable templates for your common materials and a presentation session to guide your team. Everything is ready for immediate and autonomous implementation.
Week 5THE IMPACT OF SOLID BRAND GUIDELINES
Creation time per visual
Consistency across all materials
Corrections with providers
Brand recognition
YOUR QUESTIONS ABOUT BRAND GUIDELINES
What is a brand guidelines exactly? expand_more
Why do I need brand guidelines? expand_more
What does a complete brand guidelines contain? expand_more
How much does the creation of a brand guidelines cost? expand_more
Will my team be able to use the guidelines easily? expand_more
What is the difference between a brand guidelines and a brand guide? expand_more
READY TO STRUCTURE YOUR BRAND?
Request your free consultation. We analyse the current consistency of your brand and show you how brand guidelines can transform your communication.
Other Design & Branding Expertise
Visual Identity
A complete graphic system for your brand.
Discover arrow_forwardLogo Design
A distinctive and memorable logo for your brand.
Discover arrow_forwardPackaging Design
Packaging that catches the eye and tells your story.
Discover arrow_forwardArt Direction
A cohesive creative universe across all your channels.
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