Your brand guidelines is the document that guarantees your brand remains recognisable and professional on every medium, in every context, by every person who uses it. Without it, every visual is an improvisation. With it, your team can create compliant materials in complete autonomy. At Pirabel Labs, we design clear, visual and practical brand guidelines — not 200-page documents that nobody reads. Each rule is illustrated, each application is shown by example.
Without a clear reference document, your brand gets diluted a little more with every new visual. Here is what that causes.
Your website uses certain colours, your Instagram posts use others, and your internal documents a third palette. The fonts change from one medium to another. The logo is used in different sizes and proportions. Your brand looks like a patchwork and your clients do not recognise it from one channel to the next.
Without established rules, every new visual requires starting from scratch. Which blue to use? Which font for the headings? What logo size? Your team spends more time asking these questions than producing content. And the result is rarely satisfying because everyone does it their own way.
When you entrust a creation to a freelancer or an agency, the result never looks like your brand. Without a precise reference document, each provider interprets your identity their own way. You pay for endless corrections and the final output remains approximate.
Visual inconsistency sends a negative signal to your prospects: if you cannot control your own image, how could you control the quality of your products or services? Graphic confusion erodes trust before the first conversation even takes place.
Our brand guidelines is not a theoretical document. It is a practical tool that your team uses daily to create materials that comply with your identity.
All versions of your logo with their precise usage rules. Minimum sizes, clear space zones, allowed placements, compatible backgrounds and especially the prohibitions: what nobody should ever do with your logo.
Each colour of your palette is documented with all the codes needed for web and print. The combination rules guarantee that your colours are always used correctly, regardless of the medium.
The typefaces of your brand with all the rules for size, weight and spacing. Headings, subheadings, body text, captions — each typographic level is defined so that your information hierarchy is always readable.
The composition principles that structure your materials. Grids, margins, spacing, alignments — these rules ensure that each document has a professional look and respects the visual balance of your brand.
Your guidelines is not an abstract document. It concretely shows how your identity applies to your real materials: business card, letterhead, email signature, Instagram post, PowerPoint presentation, signage.
We deliver ready-to-use templates for your most common materials. Your team can create visuals that comply with your guidelines without any design skills. Simply replace the text and images.
A structured 4-step process to create a reference document your team will actually use.
We analyse all your existing materials to identify inconsistencies and needs. We inventory each format and each channel your brand uses. This audit defines the scope and depth of your guidelines.
Week 1We formalise each graphic rule with precision: logo usage, colour codes, typographic hierarchy, layout principles. Each rule is tested on concrete cases to verify that it works in real situations.
Week 2-3We design the guidelines itself as a beautiful brand document. Polished layout, clear illustrations, intuitive navigation. Your brand guidelines is a reflection of the quality of your visual identity.
Week 3-4You receive the guidelines as an interactive PDF, editable templates for your common materials and a presentation session to guide your team. Everything is ready for immediate and autonomous implementation.
Week 5Creation time per visual
Consistency across all materials
Corrections with providers
Brand recognition
Request your free consultation. We analyse the current consistency of your brand and show you how brand guidelines can transform your communication.
A complete graphic system for your brand.
Discover arrow_forwardA distinctive and memorable logo for your brand.
Discover arrow_forwardPackaging that catches the eye and tells your story.
Discover arrow_forwardA cohesive creative universe across all your channels.
Discover arrow_forwardClick on your city to discover our local services.
France
location_onFrance
location_onFrance
location_onBelgium
location_onCanada
location_onBenin
location_onMorocco
location_onSenegal
location_onIvory Coast
location_onTunisia