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CRO
Agency Sales Funnels & CRO

TURN YOUR
VISITORS INTO
BUYERS.

You invest in traffic, but your visitors leave without buying, without signing up, without contacting you? The problem is not your offer — it is your conversion path. We design landing pages, sales funnels and CRO strategies that transform every click into a real opportunity. No theory, no guesses: data, tests and measurable results.

Landing PagesA/B TestingSales FunnelsConversion Optimization
conversion_path
LANDING PAGES star A/B TESTING star SALES FUNNELS star CONVERSION OPTIMIZATION star SALES FUNNELS star HEATMAPS star UX RESEARCH star GROWTH MARKETING star
The problem

DOES THIS SOUND FAMILIAR?

If you recognize yourself in any of these situations, you are losing money every day.

traffic

Traffic, but zero conversion

You have visitors. You may even have a lot. But they arrive on your website and leave without doing anything. No purchase, no filled form, no contact. Your traffic costs money but generates nothing. It is like having a busy store where nobody ever pays at the register.

exit_to_app

Bounce rate is exploding

Your visitors arrive and leave within seconds. Your homepage or service pages fail to retain anyone. The message is unclear, the value proposition gets lost, and the call-to-action is invisible. Every bounce is a potential customer you will never see again.

remove_shopping_cart

Massive cart abandonment

Your customers add products to the cart, start the checkout process... and disappear. Your checkout is too long, too complex, or fails to inspire trust. Every abandoned cart represents revenue lost while the customer was actually ready to pay.

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Forms nobody fills out

Your contact or quote form stays desperately empty. Too many fields, untrustworthy design, or simply poorly placed on the page. Your prospects want to contact you, but your form discourages them before they even start filling it out.

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Pages that load too slowly

Each additional second of loading time scares away 7% of your visitors. Your landing page takes 4 seconds to display? You have already lost a quarter of your audience before they even see your offer. Speed is not a technical detail — it is a direct conversion lever.

route

No structured customer journey

Your visitors arrive on your website without knowing where to go. No sales funnel, no logical sequence, no follow-up. You hope they find the path to purchase on their own. Without a customer journey, you let chance decide your conversions.

Our approach

WE DON'T GUESS WHAT WORKS.
WE PROVE IT WITH DATA.

At Pirabel Labs, we don't make pretty pages and hope they convert. We analyze the real behavior of your visitors — where they click, where they hesitate, where they abandon — and we build conversion paths grounded in evidence, not opinions.

Every landing page is designed with a unique, measurable objective. Every element is tested: headlines, visuals, buttons, forms, prices, testimonials. A/B testing lets us compare two versions and systematically keep the one that converts best. It is the scientific approach applied to your business.

The result? Sales funnels that guide your visitors naturally toward purchase, landing pages that turn clicks into customers, and a customer acquisition cost that drops month after month. You spend the same advertising budget but get two, three, sometimes five times more results.

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Average conversion lift

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Landing pages built

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Acquisition cost

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Revenue per visitor

Our CRO expertise

EVERY CONVERSION LEVER, MASTERED

Conversion rate optimization is not just changing a button color. It is a complete approach that touches every point of contact between you and your customers across the entire customer journey.

Key expertise

High-conversion landing pages

A well-designed landing page can multiply your conversion rate by 3 to 5x. We create pages focused on a single objective, with a clear message, an irresistible value proposition and a design that eliminates all friction. Every element is strategically placed to guide your visitor toward the desired action.

  • check_circle Conversion-driven design (not just aesthetics)
  • check_circle Persuasive copywriting and AIDA structure
  • check_circle Mobile optimization and page speed
  • check_circle Smart low-friction forms
  • check_circle Social proof and integrated testimonials
  • check_circle Advanced tracking and analytics
Discover our landing pages arrow_forward
web

A/B Testing

Stop guessing what works. A/B testing confronts two versions of a page or element with real traffic. We keep the winner, eliminate the loser. Every test improves your results incrementally and cumulatively — it is compound interest applied to your conversions.

  • check Headline, visual and CTA tests
  • check Form and checkout tests
  • check Rigorous statistical analysis
  • check Prioritized testing roadmap
Learn more arrow_forward

Sales Funnels

A well-designed sales funnel guides your prospect from discovery to purchase, step-by-step. We build smooth journeys that nurture trust, overcome objections and trigger purchases at the right moment. Every step is optimized to minimize abandons.

  • check TOFU / MOFU / BOFU funnels
  • check Automated email sequences
  • check Long and short sales pages
  • check Upsells and order bumps
Learn more arrow_forward

Conversion Optimization

We don't rebuild your website — we improve it. From behavioral analysis (heatmaps, session recordings, user journeys), we identify friction points and fix them. Every modification is measured to guarantee it actually improves your conversions.

  • check UX audit and heatmap analysis
  • check Checkout and form optimization
  • check Page speed improvements
  • check Personalization and segmentation
Learn more arrow_forward

Analytics & Tracking

You cannot improve what you don't measure. We configure complete tracking that shows exactly where your conversions come from, how much they cost and where you lose customers. Clear dashboards, reliable data, informed decisions.

  • check Advanced GA4 configuration
  • check Event and conversion tracking
  • check Custom dashboards
  • check Multi-channel attribution
Learn more arrow_forward
Our process

HOW WE MULTIPLY YOUR CONVERSIONS

A rigorous 5-step method, grounded in data. Every decision is justified, every result is measured.

01
Data Analysis

We install tracking, analyze your heatmaps, user journeys and current funnels. We identify exactly where and why you lose conversions today.

Week 1-2
02
CRO Strategy

We prioritize optimizations by potential impact. You receive a clear roadmap with the tests to run, the pages to create and the funnels to build.

Week 3
03
Design & Dev

We create your landing pages, optimize your forms, build your sales funnels. Every element is designed to convert, not just to look pretty.

Week 4-6
04
A/B Testing

We run tests, measure results with statistical rigor. Only versions that convert better get deployed. No intuition, just evidence.

Month 2-3
05
Scale

Winning versions get deployed at scale. We continue testing and optimizing for continuous improvement. Your conversions grow month after month.

Ongoing
Our results

THE NUMBERS SPEAK FOR THEMSELVES

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Average conversion lift

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Landing pages

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Acquisition cost

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Revenue per visitor

E-commerce

+127%

Nebulae Motors

Conversion rate moved from 1.2% to 2.7% in 3 months. Complete checkout funnel and product landing pages redesigned. Monthly revenue doubled without increasing the ad budget.

SaaS B2B

x3.2

Zenith Crypto

Signup rate multiplied by 3.2 thanks to A/B testing of the onboarding form and a new landing page. Cost per lead cut in half within the first quarter.

Services

-58%

Arcane Paris

Booking form abandonment rate reduced by 58%. Sales funnel optimized with automatic follow-ups. Online bookings multiplied by 2.5x within four months.

Testimonials

WHAT OUR CLIENTS SAY

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"We thought our site converted well. Pirabel Labs showed us we were losing 70% of our visitors at checkout. In 2 months, our conversion rate doubled. The ROI is insane."

Sophie L.

E-commerce Director, Fashion

+103% conversions
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"The landing page Pirabel Labs created for our campaign generated 3x more leads than our old page. A/B testing revealed insights we would never have guessed on our own."

Karim B.

CEO, Fintech SaaS

x3 leads
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"Our sales funnel was a disaster. Pirabel Labs redesigned it from A to Z. Today our acquisition cost dropped 45% and our average order value increased 30%."

Fatou D.

Founder, Online Training

-45% CPA
Investment

CHOOSE THE PLAN THAT FITS YOU

All our packages include an initial conversion audit, monthly reporting and a dedicated project manager.

Starter

800€/month

Ideal to launch your optimization

  • check Initial conversion audit
  • check 2 optimized landing pages
  • check 2 A/B tests / month
  • check Tracking configuration
  • check Monthly reporting
Choose this plan
Popular

Growth

1 800€/month

Most popular — accelerated results

  • check Everything in Starter +
  • check Complete sales funnel
  • check 5 landing pages / month
  • check Unlimited A/B testing
  • check Heatmaps and session recordings
  • check Dedicated project manager
Boost my conversions

Premium

Custom

For maximum ambitions

  • check Everything in Growth +
  • check Custom 360 CRO strategy
  • check Multi-channel funnels
  • check Dynamic personalization
  • check Dedicated account manager
Contact us
verified No long-term commitment schedule Results from month one shield 30-day satisfaction guarantee
Guides & Resources

LEARN TO OPTIMIZE YOUR CONVERSIONS

Free in-depth guides, written by our experts, to help you convert more and better.

Frequently Asked Questions

EVERYTHING YOU WANT TO KNOW ABOUT CRO

What is CRO and why is it important? expand_more
CRO (Conversion Rate Optimization) means improving the percentage of visitors who complete a desired action on your website: purchase, signup, quote request. It is important because doubling your conversion rate doubles your revenue without spending an extra euro on advertising. You extract more value from the traffic you already have.
How long does it take to see CRO results? expand_more
First A/B testing results are visible within 2 to 4 weeks, depending on your traffic volume. A complete CRO strategy shows significant gains within 2 to 3 months. The advantage of CRO over SEO is that improvements are immediate: once a test wins, you benefit from the gain on 100% of your traffic.
What is the difference between a landing page and a regular page? expand_more
A landing page is designed with one single conversion goal: no distracting navigation menu, no outbound links, a clear message and a unique call-to-action. A regular page has multiple objectives and offers many navigation options. This extreme focus is what makes landing pages dramatically more effective — on average 2 to 5x higher conversion rates than a standard page.
How does A/B testing work? expand_more
A/B testing means creating two versions of a page or element (title, button, image, form) and sending half the traffic to each. We measure which converts best with statistically reliable data. When we have a clear winner, we deploy the better version and launch a new test. It is a cycle of continuous improvement based on evidence, not opinions.
What is a sales funnel? expand_more
A sales funnel is a structured journey that guides your visitors step-by-step toward the purchase. Instead of letting them navigate randomly on your website, you accompany them with content, offers and reminders adapted to each stage of their decision: discovery, consideration, decision. Result: higher conversion rates, higher average order value and more satisfied customers.
What budget is needed to get started with CRO? expand_more
Our Starter package at 800 euros per month is ideal to begin. It includes the conversion audit, two optimized landing pages and a first A/B testing cycle. The return on investment is often visible from the first month thanks to immediate conversion gains. Unlike SEO which takes time, CRO generates results quickly.
Does CRO work for small businesses? expand_more
Absolutely. CRO is even more impactful for small businesses because every visitor matters more. If you receive 500 visitors per month and move from 1% to 3% conversion, you triple your customers without increasing your marketing budget. It is one of the most profitable levers for businesses with limited budgets.
Which tools do you use for CRO? expand_more
We use professional tools like Google Analytics 4 for data analysis, Hotjar for heatmaps and session recordings, Google Optimize and VWO for A/B testing, plus advanced tracking solutions for multi-channel attribution. All tools are configured to respect GDPR and protect your visitors' data.

READY TO CONVERT MORE?

Request your free CRO audit. We analyze your conversion path and show you exactly where you are losing customers.

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