1. The hero section : capter the attention en 5 secondes
The hero section is the first chose that voit your visitor. You disposez of five secondes for capter son attention and lui communicate tkings information essentialles : this that you proposez, en quoi it is relevant for lui, and quelle is the prochaine etape.
A title clair and oriente benefit is the element the more important. Evitez the formulations vagues like "Bienvenue on our site" or "Solutions innovantes for your business". Privilegiez a title that repond directly to the need of the visitor : "Doublez your leads en 90 jours" or "Create your webwebsite professional en 2 weeks".
The composants of the hero section
- Titre main (H1) : Clair, oriente benefit, maximum 10 words. It is the message the more important of your page.
- Sous-title : Developpe the title with a few more of detail. Explique how you deliver the benefit promis.
- CTA main : A bouton d'action visible and contrastant. Texte oriente action ("Recevoir mon audit free").
- Visuel : A image or video that illustre the result or the product. The visuels of people realles convertissent better that the illustrations generiques.
2. Articuler your proposition of value
Juste en dessous of the hero section, detaillez your proposition of value. It is the section that repond a the question fondamentale of your visitor : why devrais-je you choisir plutot that your competitors ?
The tkings pillars of the proposition of value
Votre proposition of value must communicate tkings elements : the result specific that you deliver, the method or the approche that you differencie, and the reason for laquelle the visitor can you faire confiance. Presentez these elements of way concise, idealement under form of tkings blocs visuels with icones, titles courts andscriptions of two lines.
The format "probleme-solution"
A format tres effective consiste a nommer explicitement the problem of your visitor before of presenter your solution. "You perdez heures each week on tasks repetitive ?" suivi of "Notre solution d'automation IA you libere 10 heures par week". This approche montre that you comprenez the situation of your prospect and that you avez the reponse adaptsde.
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The preuve sociale is the levier psychologique the more puissant d'une landing page. The etudes montrent that 92 % consommateurs do dadvantage confiance to the recommendations d'autres clients that a the communication of the brand.
The temoignages clients
The temoignages are the form the more courante of preuve sociale. For be effectives, they must be specific (avec chiffres), attribues (nom, business, photo) and relevants (un client similaire to your target). A temoignage vague like "Super service !" a few d'impact. A temoignage like "Notre organic traffic a augmente of 180 % in 6 months" is a lot more convaincant.
The logos clients and chiffres cles
A barre of logos of clients reconnus juste en dessous of the hero section renforce immediately the credibilite. Accompagnez-la of chiffres keys : number of clients, satisfaction average, results obtenus. These elements creent a effand legitimite that facilite the decision.
4. Optimize the formulaire conversion rate
The formulaire is the point conversion rate ultime of your landing page. Sa conception can faire or defaire your performance.
Minimiser the champs
Each champ supplementaire reduit the conversion rate d'approximately 7 %. Ne demandez that the information strictement necessarys for the etape en cours. For a demande of devis, nom, email and message are sufficient often. You collecterez the information complementary lors of the first echange.
Placement and visibility
Placez your formulaire au-dessus of the line of flottaison (visible without scroller) on desktop. On mobile, the formulaire can be more low but a bouton CTA fixe must always be accessible. Repetez the CTA several fois in the page for capter the visitors prets a convert a differents moments of their lecture.
5. The elements complementary
Plusieurs elements complementary renforcent the effectiveness of your landing page.
The section FAQ
A FAQ well construite leve the dernieres objections of your visitors hesitants. Identify the five a sept questions the more frequentes of your prospects and repondez-y of way claire and concise. It is also a excellent moyen d'integrate keywords SEO of way naturelle.
The sentiment d'urgence
The urgence and the rarete are declencheurs d'action puissants, a condition d'be authentics. A compteur of places restantes, a offers of lancement limitee or a bonus reserve to the firsts inscrits can accelerer the prise of decision. Evitez the fausses urgences that nuisent to your credibilite.
The navigation : On a landing page, reduisez the navigation to the minimum. Retirez the menu of navigation classique for eviter the distractions. The objective is of focaliser the attention of the visitor on a only action : the conversion.
A landing page parfaite n'est not celle that is the more belle, it is celle that convertit the mieux. Test, measure, iterez.