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AUTOMATION
Marketing Automation

SEQUENCES THAT
SELL
WHILE YOU SLEEP.

Your prospects visit your website, download your resources, then disappear without ever buying? You follow up every lead manually and lose precious time on repetitive tasks? We build marketing automation systems that work for you 24/7. Welcome sequences, abandoned cart recovery, intelligent lead scoring and drip campaigns — every email is sent at the right time, to the right person, with the right message. You get an automated sales engine that converts your prospects into clients while you focus on your core business.

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MARKETING AUTOMATION star DRIP CAMPAIGNS star LEAD SCORING star WELCOME SERIES star WORKFLOWS star ABANDONED CART star MARKETING AUTOMATION star DRIP CAMPAIGNS star LEAD SCORING star WELCOME SERIES star WORKFLOWS star ABANDONED CART star
The problem

ARE YOUR LEADS DISAPPEARING WITHOUT CONVERTING?

If you recognise yourself in any of these situations, marketing automation is the solution you need.

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Leads that never convert

You generate leads — filled forms, downloaded guides, newsletter sign-ups. But without automated follow-up, these prospects stay cold. They forget your brand within a few days and buy from your competitor who intelligently follows up with them.

front_hand

Time-consuming manual follow-ups

You spend hours sending follow-up emails one by one. Your sales team loses precious time on repetitive tasks instead of focusing on selling. Every lead that is not followed up within 24 hours loses 80% of its value.

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Unrecovered abandoned carts

70% of carts are abandoned on your e-commerce website. Without an automated follow-up sequence, that is thousands of euros in revenue disappearing every month. Three well-sequenced emails are enough to recover 15 to 30% of those lost sales.

Our livrables

WHAT YOU GET WITH OUR
MARKETING AUTOMATION

A complete automation system that generates sales continuously, without manual intervention.

waving_hand

Welcome sequences

The first contact is decisive. We create welcome sequences of 3 to 5 emails that greet your new subscribers, present your value proposition, build trust and guide them toward their first purchase or enquiry.

  • check 3 to 5 emails over 7 to 14 days
  • check Segmentation by signup source
  • check Progressive CTAs toward conversion
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Abandoned cart recovery

Recover lost sales with automatic follow-up sequences. Three emails sent within 72 hours of abandonment with a product reminder, social proof and optionally a limited offer to trigger the purchase.

  • check 3 emails within 72 hours
  • check Dynamic product content
  • check Urgency and social proof
trending_up

Lead scoring & Qualification

Automatically identify your hottest prospects. Every action (email open, click, page visit, download) adds points. When the score reaches the threshold, your sales team is alerted to contact the prospect at the optimal moment.

  • check Behavioural and demographic scoring
  • check Real-time sales alerts
  • check Automatic segmentation by score
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Drip campaigns

Drop-by-drop email sequences that educate your prospects over time. Every email adds value, builds trust and progressively moves the prospect closer to the purchase decision. Ideal for long B2B sales cycles.

  • check Sequences of 5 to 12 emails
  • check Educational and persuasive content
  • check Conditional branching
loyalty

Re-engagement & Retention

Wake up your dormant contacts and retain your existing clients. Re-engagement sequences for inactive subscribers, post-purchase emails, automated loyalty programmes and birthday campaigns. Every client is maximised over their lifetime.

  • check Re-engagement sequences
  • check Post-purchase and upsell emails
  • check Automatic birthday campaigns
monitoring

Reporting & Optimisation

Every sequence is monitored continuously. Open rate, click rate, conversion rate and revenue generated per workflow. We A/B test subject lines, content and timing to improve the performance of every email month after month.

  • check Real-time dashboard
  • check Systematic A/B testing
  • check Detailed monthly report
Our process

HOW WE AUTOMATE YOUR SALES

A structured 4-step process for building an automated sales engine that runs continuously.

01
Audit & Strategy

We analyse your current customer journey, your friction points, your existing data and your objectives. We map every automation workflow needed and define the priority sequences to put in place.

Week 1-2
02
Writing & Design

We write every email in every sequence with persuasive, conversion-oriented copywriting. Responsive design consistent with your brand guidelines, A/B-tested subject lines and optimised CTAs. Every word is crafted to move the prospect further down the funnel.

Weeks 3-4
03
Configuration & Testing

We configure the workflows in your automation platform. Triggers, conditions, delays, conditional branching and lead scoring. Every workflow is tested end to end before launch to guarantee zero errors.

Weeks 5-6
04
Launch & Optimisation

Workflows are activated and start generating results immediately. We monitor performance in real time, run A/B tests and optimise every sequence every month to maximise the ROI of your automation.

Ongoing
Results

WHAT OUR MARKETING AUTOMATION DELIVERS

0

Average automation ROI

0

Average conversion rate

0

Workflows deployed

0

Companies automated

E-commerce Mode

+45%

Urban Style

Email revenue up 45% thanks to a 3-email abandoned cart sequence and a welcome series that generates 12% of the site's total sales.

SaaS B2B

x3.8

SalesForward

Qualified leads multipliesd by 3.8 thanks to lead scoring and a drip campaign that educates prospects over 6 weeks before passing them to the sales team.

Online training

+280%

LearnPro Academy

Course sales up 280% in 4 months thanks to nurturing sequences segmented by area of interest and maturity level.

Frequently Asked Questions

YOUR QUESTIONS ABOUT MARKETING AUTOMATION

What exactly is marketing automation? expand_more
Marketing automation means automating the sending of emails and marketing actions based on the behaviour of your prospects and clients. For example: a visitor downloads your guide, they automatically receive a sequence of 5 emails over 2 weeks that educates them and guides them toward a purchase. Everything happens automatically, 24/7, without human intervention. It is like having a sales rep who never sleeps.
Which marketing automation tools do you use? expand_more
We work with the main platforms on the market: HubSpot, ActiveCampaign, Mailchimp, Brevo (ex-Sendinblue), Klaviyo for e-commerce, and ConvertKit for content creators. We choose the tool best suited to your size, your budget and your objectives. If you already have a tool in place, we work with it and optimise it.
How long does it take to set up automation? expand_more
A complete setup generally takes 4 to 8 weeks. The first 2 weeks are dedicated to the audit, strategy and writing the sequences. The following 2 to 4 weeks to technical configuration, testing and launch. The first sequences start producing results in the first week after going live.
Does marketing automation work for B2B? expand_more
Absolutely. Marketing automation is actually particularly effective in B2B where sales cycles are long. Nurturing sequences educate your prospects over weeks or months, lead scoring identifies the hottest prospects for your sales team, and automated workflows re-engage dormant opportunities without any manual effort.
How many emails do you send in an automated sequence? expand_more
It depends on the objective and the buying cycle. A welcome sequence generally contains 3 to 5 emails over 7 to 14 days. A B2B nurturing sequence can contain 8 to 12 emails over 4 to 8 weeks. An abandoned cart sequence contains 3 to 4 emails over 3 days. We test and optimise the number of emails to find the sweet spot between engagement and conversion.
How do you measure the results of automation? expand_more
We track the key KPIs of each sequence: open rate, click rate, conversion rate, revenue generated per sequence, unsubscribe rate and overall ROI. Every month you receive a detailed report with the performance of each workflow and our optimisation recommendations. We A/B test continuously to improve results.

READY TO AUTOMATE YOUR SALES?

Request your free automation audit. We analyse your customer journey and show you the sequences that can generate sales continuously.

schedule Response within 24h verified Without engagement

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