1. The hero section : capter the attention in 5 seconds
The hero section is the first chose that voit your visitor. You hasz of five seconds for capter its attention and lui communicate three information essential : this that you propose, en quoi it is relevant for lui, and quelle is the prochaine etape.
A title clair and oriente benefit is the most important element. Avoid the formulations vagues like "Bienvenue on our site" or "Solutions innovantes for your business". Privilegiez a title that repond directly to the need of the visitor : "Doublez your leads en 90 days" or "Create your webwebsite professional in 2 weeks".
The composants of the hero section
- Titre main (H1) : Clair, oriente benefit, maximum 10 words. It is the message the most important of your page.
- Sous-title : developed the title with a few more than detail. Explique how you deliver the benefit promis.
- CTA main : A bouton d'action visible and contrastant. Texte oriente action ("Get my free audit").
- Visuel : A image or video that illustre the result or the product. The visuels of people reallows convertissent better that the illustrations generiques.
2. Articuler your proposition of value
Juste below of the hero section, detailedz your proposition of value. It is the section that repond a the question fundamental of your visitor : why devrais-je you choisir plutot that your competitors ?
The three pillars of the proposition of value
Your proposition of value must communicate three element : the result specific that you deliver, the method or the approche that you differencie, and the reason for laquelle the visitor can you do confiance. Presentez these element of way concise, idealement under form of three blocs visuels with icones, titles courts andscriptions of two lines.
The format "probleme-solution"
A very effective format consists of explicitly naming your visitor's problem visitor before presenting your solution. "You waste hours each week on repetitive tasks ?" followed by "Our solution'automation IA you libere 10 hours per week". This approche montre that you comtake the situation of your prospect and that you have the response adaptsde.
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The social proof is the levier psychologique the most powerful of a landing page. The study show that 92 % consommateurs do dadvantage confiance to the recommendations d'autres clients that a the communication of the brand.
The testimonials clients
The testimonials are the most common of social proof. To be effective, they must be specific (with chiffres), attributed (nom, business, photo) and relevant (un client similar to your target). A temoignage vague like "Super service !" a few d'impact. A temoignage like "our organic traffic a augmente of 180 % in 6 months" is a lot more convaincant.
The logos clients and chiffres cles
A barre of logos of clients recogniseds juste below of the hero section renforce immediately the credibilite. Accompagnez-la of chiffres keys : number of clients, satisfaction average, results obtenus. These element creent a effand legitimite that facilite the decision.
4. Optimize the formulaire conversion rate
The formulaire is the point conversion rate ultime of your landing page. Its design can do or defaire your performance.
Minimiser the champs
Each champ additional reduit the conversion rate d'approximately 7 %. Ne ask that the information strictement necessarys for the etape en cours. For a demande of quote, nom, email and message are sufficient often. You collecterez the information complementary lors of the first echange.
Placement and visibility
Placez your formulaire au-dessus of the line of flottaison (visible without scroller) on desktop. On mobile, the formulaire can be more low but a bouton CTA fixe must always be accessible. Repetez the CTA several fois in the page for capter the visitors prets a convert a differents moments of their lecture.
5. The element complementary
Several element complementary renforcent the effectiveness of your landing page.
The section FAQ
A FAQ well-crafted leve the dernieres objections of your visitors hesitants. Identify the five a sept questions the most common of your prospects and reply-y of way clear and concise. It is also a excellent moyen d'integrate keywords SEO of way naturelle.
The sentiment d'urgence
The urgence and the rarete are declencheurs d'action powerfuls, a condition d'be authentics. A compteur of places restantes, a offers of launch limitee or a bonus reserve to the firsts inscrits can accelerer the taking decision. Avoid the fausses urgences that nuisent to your credibilite.
The navigation : On a landing page, reduisez the navigation to the minimum. Retirez the menu of navigation classique for eviter the distractions. The objective is of focaliser the attention of the visitor on a only action : the conversion.
A landing page parfaite is not celle that is the most belle, it is celle that converts the better. Test, measure, iterate.