STOP POSTING
INTO THE VOID.
HAVE A PLAN.
You post based on gut feeling, without knowing if your posts serve your objectives? You do not know which platform to prioritize or what content to produce? We build a custom social media strategy, aligned with your business, so that each post has a precise objective and every dollar invested brings you measurable results.
POSTING WITHOUT A STRATEGY?
If you recognize yourself in any of these situations, your social presence needs a strategic direction.
Random publications
You post whenever you think of it, without a calendar or guidelines. One post on Monday, nothing for two weeks, then three stories in a row. Without a plan, you build nothing. The algorithms penalize you and your audience never knows what to expect from you.
No idea who you are targeting
You speak to everyone and therefore to no one. You do not know who your ideal audience is on each platform, what their interests are, or when they are online. Without knowing your target, it is impossible to create content that resonates.
No visibility on your results
You post, but you do not know what works. No defined KPIs, no performance tracking, no link between your posts and your business objectives. You invest time and money without being able to measure the return, or know what to improve.
WHAT IS IN YOUR
SOCIAL MEDIA STRATEGY
A complete and actionable strategic document, accompanied by concrete tools to manage your social presence on a daily basis.
Social presence audit
We analyze each of your accounts in depth: current performance, content quality, visual consistency, posting frequency, audience engagement. We identify what works, what is holding you back and the opportunities you are missing.
- check Analysis of each platform
- check Existing content evaluation
- check Quick wins identification
Personas & Audiences
We precisely define who your target audiences are on each platform. Demographics, interests, content consumption habits, online hours. You know exactly who you are speaking to and how to reach them.
- check Detailed persona profiles
- check Audience mapping
- check Optimal timing analysis
Editorial calendar
A complete 3-month editorial calendar with your content pillars, formats adapted to each platform, strategic hashtags and optimal posting times. You never run out of ideas and each post has its place in the overall plan.
- check 3-month planning
- check Defined content pillars
- check Formats and hashtags per platform
Competitor benchmark
We analyze in detail the social presence of your 5 main competitors. What content performs for them, what strategies they use, what gaps you can exploit. You get a clear competitive advantage and market-validated ideas.
- check Analysis of 5 key competitors
- check Strengths / weaknesses matrix
- check Differentiation opportunities
Editorial guidelines & Tone of voice
We define your brand personality on social media: tone of voice, vocabulary, visual style, content types to prioritize or avoid. Your brand becomes recognizable and consistent on each platform, with every post.
- check Complete editorial charter
- check Tone of voice guide
- check Post templates per format
KPI & Dashboard
We define numerical objectives and a dashboard to track your performance in real time. Engagement rate, growth, traffic, leads, conversions. You know exactly where you stand and which actions produce results.
- check KPIs aligned with your business objectives
- check Real-time tracking dashboard
- check Automated monthly reporting
HOW WE BUILD YOUR STRATEGY
A rigorous 4-step process so that your strategy is solid, actionable and aligned with your objectives.
Discovery & Audit
We analyze your current accounts, your sector, your competitors and your existing audience. We identify your strengths, your weaknesses and untapped opportunities. This diagnostic lays the foundations for the entire strategy.
Week 1Strategic Definition
We define your personas, your content pillars, your tone of voice, your priority platforms and your measurable objectives. Each decision is justified by the audit data and aligned with your business objectives.
Week 2Editorial Planning
We create your 3-month editorial calendar with content types, formats, hashtags and optimal posting times. You validate the plan and we launch content production.
Week 3Launch & Iteration
The strategy is executed. Each month, we measure performance, identify what works best and adjust the plan to continuously improve your results. The strategy evolves with your business.
OngoingTHE IMPACT OF A SOLID SOCIAL MEDIA STRATEGY
Average engagement
Leads generated
Strategies deployed
Satisfied clients
+340%
Maison Eclat
A visual content strategy built around 3 editorial pillars multiplied their engagement by 4 in 5 months and generated 25K qualified followers.
x3.2
CloudSync Pro
The LinkedIn social selling strategy multiplied their leads by 3.2 in 4 months. The editorial calendar and personas made all the difference.
+520%
Saveurs d'Atlas
A combined Instagram + TikTok strategy with authentic positioning generated 520% community growth in 6 months.
YOUR QUESTIONS ABOUT SOCIAL MEDIA STRATEGY
Why do you need a social media strategy? expand_more
How long does it take to develop a social media strategy? expand_more
How many platforms should you be present on? expand_more
How often should you post on social media? expand_more
How do you measure the success of a social media strategy? expand_more
Is the strategy adapted if our objectives change? expand_more
READY TO HAVE A REAL PLAN?
Request your free strategic audit. We analyze your current presence and show you the opportunities you are missing.
Our other Social Media services
WE OPERATE IN THESE CITIES
Click on your city to discover our local services.
Social Media in Paris
France
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France
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France
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Belgium
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Canada
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Benin
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Morocco
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Senegal
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Ivory Coast
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Tunisia