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STRATEGY
Social Media Strategy

STOP POSTING
INTO THE VOID.
HAVE A PLAN.

You post based on gut feeling, without knowing if your posts serve your objectives? You do not know which platform to prioritize or what content to produce? We build a custom social media strategy, aligned with your business, so that each post has a precise objective and every dollar invested brings you measurable results.

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SOCIAL MEDIA STRATEGY star EDITORIAL CALENDAR star PRESENCE AUDIT star PERSONAS star BENCHMARK star KPI & OBJECTIVES star SOCIAL MEDIA STRATEGY star EDITORIAL CALENDAR star PRESENCE AUDIT star PERSONAS star BENCHMARK star KPI & OBJECTIVES star
The problem

POSTING WITHOUT A STRATEGY?

If you recognize yourself in any of these situations, your social presence needs a strategic direction.

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Random publications

You post whenever you think of it, without a calendar or guidelines. One post on Monday, nothing for two weeks, then three stories in a row. Without a plan, you build nothing. The algorithms penalize you and your audience never knows what to expect from you.

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No idea who you are targeting

You speak to everyone and therefore to no one. You do not know who your ideal audience is on each platform, what their interests are, or when they are online. Without knowing your target, it is impossible to create content that resonates.

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No visibility on your results

You post, but you do not know what works. No defined KPIs, no performance tracking, no link between your posts and your business objectives. You invest time and money without being able to measure the return, or know what to improve.

Our deliverables

WHAT IS IN YOUR
SOCIAL MEDIA STRATEGY

A complete and actionable strategic document, accompanied by concrete tools to manage your social presence on a daily basis.

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Social presence audit

We analyze each of your accounts in depth: current performance, content quality, visual consistency, posting frequency, audience engagement. We identify what works, what is holding you back and the opportunities you are missing.

  • check Analysis of each platform
  • check Existing content evaluation
  • check Quick wins identification
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Personas & Audiences

We precisely define who your target audiences are on each platform. Demographics, interests, content consumption habits, online hours. You know exactly who you are speaking to and how to reach them.

  • check Detailed persona profiles
  • check Audience mapping
  • check Optimal timing analysis
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Editorial calendar

A complete 3-month editorial calendar with your content pillars, formats adapted to each platform, strategic hashtags and optimal posting times. You never run out of ideas and each post has its place in the overall plan.

  • check 3-month planning
  • check Defined content pillars
  • check Formats and hashtags per platform
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Competitor benchmark

We analyze in detail the social presence of your 5 main competitors. What content performs for them, what strategies they use, what gaps you can exploit. You get a clear competitive advantage and market-validated ideas.

  • check Analysis of 5 key competitors
  • check Strengths / weaknesses matrix
  • check Differentiation opportunities
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Editorial guidelines & Tone of voice

We define your brand personality on social media: tone of voice, vocabulary, visual style, content types to prioritize or avoid. Your brand becomes recognizable and consistent on each platform, with every post.

  • check Complete editorial charter
  • check Tone of voice guide
  • check Post templates per format
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KPI & Dashboard

We define numerical objectives and a dashboard to track your performance in real time. Engagement rate, growth, traffic, leads, conversions. You know exactly where you stand and which actions produce results.

  • check KPIs aligned with your business objectives
  • check Real-time tracking dashboard
  • check Automated monthly reporting
Our process

HOW WE BUILD YOUR STRATEGY

A rigorous 4-step process so that your strategy is solid, actionable and aligned with your objectives.

01
Discovery & Audit

We analyze your current accounts, your sector, your competitors and your existing audience. We identify your strengths, your weaknesses and untapped opportunities. This diagnostic lays the foundations for the entire strategy.

Week 1
02
Strategic Definition

We define your personas, your content pillars, your tone of voice, your priority platforms and your measurable objectives. Each decision is justified by the audit data and aligned with your business objectives.

Week 2
03
Editorial Planning

We create your 3-month editorial calendar with content types, formats, hashtags and optimal posting times. You validate the plan and we launch content production.

Week 3
04
Launch & Iteration

The strategy is executed. Each month, we measure performance, identify what works best and adjust the plan to continuously improve your results. The strategy evolves with your business.

Ongoing
Results

THE IMPACT OF A SOLID SOCIAL MEDIA STRATEGY

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Average engagement

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Leads generated

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Strategies deployed

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Satisfied clients

E-commerce Fashion

+340%

Maison Eclat

A visual content strategy built around 3 editorial pillars multiplied their engagement by 4 in 5 months and generated 25K qualified followers.

SaaS B2B

x3.2

CloudSync Pro

The LinkedIn social selling strategy multiplied their leads by 3.2 in 4 months. The editorial calendar and personas made all the difference.

Food & Beverage

+520%

Saveurs d'Atlas

A combined Instagram + TikTok strategy with authentic positioning generated 520% community growth in 6 months.

Frequently Asked Questions

YOUR QUESTIONS ABOUT SOCIAL MEDIA STRATEGY

Why do you need a social media strategy? expand_more
Posting without a strategy is like driving without GPS. You spend time and energy without knowing if you are heading in the right direction. A social media strategy defines your objectives, target audiences, key messages and editorial calendar. Each post has a precise purpose, and you can measure what works and adjust continuously.
How long does it take to develop a social media strategy? expand_more
The full development of a social media strategy takes between 2 and 3 weeks. This includes the audit of your current presence, competitor analysis, persona definition, editorial calendar creation and validation with your team. It is a time investment that determines the success of everything that follows.
How many platforms should you be present on? expand_more
It is better to excel on 2 or 3 platforms than to be mediocre on 5. We analyze your target audience, your sector and your resources to recommend the most profitable platforms. For visual B2C, Instagram and TikTok are priorities. For B2B, LinkedIn is essential. Facebook remains relevant for local communities.
How often should you post on social media? expand_more
The ideal frequency depends on the platform and your resources. In general, we recommend 3 to 5 posts per week on Instagram, 1 to 2 per day on LinkedIn, 3 to 7 videos per week on TikTok. Consistency is more important than quantity: 3 excellent posts per week are better than 7 mediocre ones.
How do you measure the success of a social media strategy? expand_more
We define KPIs aligned with your business objectives: engagement rate, community growth, generated traffic, qualified leads, conversions and attributable revenue. Each month, we measure these indicators and adjust the strategy to improve results. No vanity metrics, only the numbers that matter.
Is the strategy adapted if our objectives change? expand_more
Absolutely. A social media strategy is not a fixed document. We review it each quarter and adjust it based on your new objectives, market trends and observed performance. If you launch a new product, target a new market or change positioning, we adapt the strategy accordingly.

READY TO HAVE A REAL PLAN?

Request your free strategic audit. We analyze your current presence and show you the opportunities you are missing.

schedule Response within 24h verified No commitment

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