You post based on gut feeling, without knowing if your posts serve your objectives? You do not know which platform to prioritize or what content to produce? We build a custom social media strategy, aligned with your business, so that each post has a precise objective and every dollar invested brings you measurable results.
If you recognize yourself in any of these situations, your social presence needs a strategic direction.
You post whenever you think of it, without a calendar or guidelines. One post on Monday, nothing for two weeks, then three stories in a row. Without a plan, you build nothing. The algorithms penalize you and your audience never knows what to expect from you.
You speak to everyone and therefore to no one. You do not know who your ideal audience is on each platform, what their interests are, or when they are online. Without knowing your target, it is impossible to create content that resonates.
You post, but you do not know what works. No defined KPIs, no performance tracking, no link between your posts and your business objectives. You invest time and money without being able to measure the return, or know what to improve.
A complete and actionable strategic document, accompanied by concrete tools to manage your social presence on a daily basis.
We analyze each of your accounts in depth: current performance, content quality, visual consistency, posting frequency, audience engagement. We identify what works, what is holding you back and the opportunities you are missing.
We precisely define who your target audiences are on each platform. Demographics, interests, content consumption habits, online hours. You know exactly who you are speaking to and how to reach them.
A complete 3-month editorial calendar with your content pillars, formats adapted to each platform, strategic hashtags and optimal posting times. You never run out of ideas and each post has its place in the overall plan.
We analyze in detail the social presence of your 5 main competitors. What content performs for them, what strategies they use, what gaps you can exploit. You get a clear competitive advantage and market-validated ideas.
We define your brand personality on social media: tone of voice, vocabulary, visual style, content types to prioritize or avoid. Your brand becomes recognizable and consistent on each platform, with every post.
We define numerical objectives and a dashboard to track your performance in real time. Engagement rate, growth, traffic, leads, conversions. You know exactly where you stand and which actions produce results.
A rigorous 4-step process so that your strategy is solid, actionable and aligned with your objectives.
We analyze your current accounts, your sector, your competitors and your existing audience. We identify your strengths, your weaknesses and untapped opportunities. This diagnostic lays the foundations for the entire strategy.
Week 1We define your personas, your content pillars, your tone of voice, your priority platforms and your measurable objectives. Each decision is justified by the audit data and aligned with your business objectives.
Week 2We create your 3-month editorial calendar with content types, formats, hashtags and optimal posting times. You validate the plan and we launch content production.
Week 3The strategy is executed. Each month, we measure performance, identify what works best and adjust the plan to continuously improve your results. The strategy evolves with your business.
OngoingAverage engagement
Leads generated
Strategies deployed
Satisfied clients
+340%
A visual content strategy built around 3 editorial pillars multiplied their engagement by 4 in 5 months and generated 25K qualified followers.
x3.2
The LinkedIn social selling strategy multiplied their leads by 3.2 in 4 months. The editorial calendar and personas made all the difference.
+520%
A combined Instagram + TikTok strategy with authentic positioning generated 520% community growth in 6 months.
Request your free strategic audit. We analyze your current presence and show you the opportunities you are missing.
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