FUNNEL

Optimized Sales Funnels

GUIDE YOUR PROSPECTS
TO PURCHASE,
STEP BY STEP.

Your visitors arrive on your website and leave without buying because nobody guides them. No structured journey, no logical progression, no follow-up. You hope they find the path themselves — and that does not work. A well-designed sales funnel accompanies each prospect from discovery to purchase with adapted content, progressive offers and automated follow-ups. Each step is optimized to reduce drop-offs and maximize conversions. The result: more clients, a higher average order value and a decreasing acquisition cost.

TOFU / MOFU / BOFULead MagnetsUpsellsEmail Sequences

Build my funnel arrow_forward See our results

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SALES FUNNELS star SALES FUNNELS star LEAD MAGNETS star UPSELLS star ORDER BUMPS star NURTURING star SALES PAGES star RETARGETING star

The problem

WHY YOUR PROSPECTS ARE NOT BUYING

Without a sales funnel, you let chance decide your conversions. Here is what is probably happening for you.

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No defined customer journey

Your visitors arrive on your website without clear direction. No logical path from discovery to purchase. They navigate randomly between your pages, lose the thread of your value proposition and end up leaving your site. Without a structured journey, you rely on luck to generate sales — and luck is not a scalable strategy.

money_off

You sell too early or too late

You push your offer on the first visit when your prospect does not know you yet. Or conversely, you wait so long that the prospect has forgotten your existence. Timing is crucial: a sales funnel delivers the right message at the right time, when the prospect is ready to hear your offer and make their decision.

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Leaks at every step

At each stage of your purchase journey, you lose prospects. The landing page does not convince, the product page does not inspire trust, the checkout is too complex. Without identifying and plugging these leaks, you waste your marketing budget. Each drop-off is a potential client who will probably never return.

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Your average order value stagnates

Your clients buy the minimum and leave. No upsell, no order bump, no complementary offer at the right time. You miss additional revenue on each transaction because your funnel offers nothing after the initial purchase. A well-designed funnel increases your average order value by 20 to 40% without additional effort.

Our expertise

FUNNELS THAT SELL,
NOT THAT COMPLICATE.

We build smooth and high-performing sales journeys, from lead acquisition to post-purchase loyalty.

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TOFU / MOFU / BOFU Architecture

Each stage of the funnel has a precise objective. TOFU attracts and educates, MOFU qualifies and nurtures, BOFU converts and sells. We build the complete architecture of your funnel with the pages, content and offers adapted to each phase of your prospect's purchase journey.

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Irresistible lead magnets

An ebook that nobody downloads is not a lead magnet, it is a PDF file. We create high perceived value lead magnets that attract qualified prospects: templates, calculators, mini-courses, checklists. Each lead magnet is designed to attract exactly the client profile you are looking for.

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Persuasive sales pages

Our sales pages follow proven structures (PAS, AIDA, storytelling) that guide the reader toward action. Each section overcomes an objection, each paragraph reinforces the decision. The copywriting is tested and optimized to transform hesitant visitors into convinced buyers.

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Upsells and order bumps

We integrate strategically placed complementary offers within the funnel: order bumps on the payment page, post-purchase upsells, downsells for hesitant buyers. These elements increase your average order value by 20 to 40% without additional effort and without friction in the purchase journey.

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Integrated email sequences

Each stage of the funnel is connected to automated email sequences. Welcome, nurturing, cart abandonment, post-purchase — your prospects receive the right message at the right time. The funnel continues working even when the prospect has left your site, with follow-ups that bring hesitant buyers back.

monitoring

Tracking and step-by-step optimization

Each stage of the funnel is tracked individually. You know exactly how many prospects move from step 1 to step 2, where they drop off and why. This visibility allows you to identify and fix leaks to continuously improve the performance of the entire funnel.

Our process

FROM STRATEGY TO FUNNEL IN 4 STEPS

A structured process that delivers a complete, tested and optimized sales funnel.

Journey mapping

We analyze your offer, your audience and your sales cycle. We map the ideal prospect journey and define the key stages, the necessary content and the conversion points at each phase of the funnel.

Week 1

Content creation

We create lead magnets, write sales pages, prepare email sequences and design upsell/downsell offers. Each piece of content is adapted to the funnel stage and the prospect's level of maturity.

Week 2-3

Build & Integration

We build the pages, configure email automations, integrate the payment system and set up complete tracking. Each connection between stages is tested to guarantee a frictionless journey.

Week 3-5

Launch & Optimization

We launch the funnel with real traffic. We analyze the performance of each step, identify leak points and optimize continuously. A/B testing, sequence adjustments, offer improvements — the funnel constantly progresses.

Week 6+

Our results

FUNNELS THAT PERFORM

Funnels deployed

Average order value

Revenue per visitor

Acquisition cost

Online training

x3.8

Arcane Academy

Revenue multiplied by 3.8 thanks to a complete funnel: lead magnet, nurturing sequence, automated webinar, sales page and post-purchase upsell.

E-commerce

+42%

Nebulae Motors

Average order value up 42% thanks to order bumps and upsells integrated into the purchase funnel. Email follow-ups recovered 18% of abandoned carts.

SaaS B2B

-45%

Zenith Crypto

Acquisition cost reduced by 45% thanks to a B2B funnel with white paper, nurturing sequence and automated demo. The sales cycle was shortened by 3 weeks.

Frequently Asked Questions

YOUR QUESTIONS ABOUT SALES FUNNELS

What is a sales funnel exactly? expand_more

A sales funnel is a structured journey that accompanies your prospect from their first interaction with your brand all the way to purchase. Instead of letting your visitors navigate randomly, you guide them with adapted content, progressive offers and automated follow-ups at each stage of their decision process: discovery, consideration, decision.

How long does it take to build a sales funnel? expand_more

A complete sales funnel takes between 3 and 6 weeks to design and deploy. This includes strategy, page creation, content writing, email sequence implementation and tracking setup. A simple funnel (lead magnet + email sequence) can be operational in 2 weeks.

What is the difference between TOFU, MOFU and BOFU? expand_more

TOFU (Top of Funnel) is the discovery phase where you attract attention with educational content. MOFU (Middle of Funnel) is the consideration phase where you nurture interest with case studies and proof. BOFU (Bottom of Funnel) is the decision phase where you trigger purchase with irresistible offers and guarantees.

Is a large ad budget necessary to make a funnel work? expand_more

No. A well-designed sales funnel works with any volume of traffic. It is about optimizing the journey to convert a maximum of visitors, regardless of their number. Even with 200 visitors per month, a structured funnel will convert much better than a standard website without a defined path.

How do you integrate upsells and order bumps? expand_more

Upsells are complementary offers presented just after the main purchase, when the client is in a buying mindset. Order bumps are additions offered on the payment page itself. We integrate them naturally and non-intrusively to increase your average order value by 20 to 40% on average.

Does a sales funnel work for B2B services? expand_more

Absolutely. In B2B, the funnel is often longer because the decision cycle is more complex. We create B2B funnels with high-value lead magnets (white papers, webinars, free audits), educational nurturing sequences and qualification stages that prepare the prospect for the sales conversation.

READY TO STRUCTURE YOUR SALES?

Request your free audit. We analyze your current customer journey and show you how a structured funnel can multiply your conversions.

Our cities

WE OPERATE IN THESE CITIES

Click on your city to discover our local services.

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GO DEEPER WITH OUR GUIDES

Expert guide

WHY YOUR PROSPECTS ARE NOT BUYING

No defined customer journey

You sell too early or too late

Leaks at every step

Your average order value stagnates

FUNNELS THAT SELL,NOT THAT COMPLICATE.

TOFU / MOFU / BOFU Architecture

Irresistible lead magnets

Persuasive sales pages

Upsells and order bumps

Integrated email sequences

Tracking and step-by-step optimization

FROM STRATEGY TO FUNNEL IN 4 STEPS

Journey mapping

Content creation

Build & Integration

Launch & Optimization

FUNNELS THAT PERFORM

Arcane Academy

Nebulae Motors

Zenith Crypto

YOUR QUESTIONS ABOUT SALES FUNNELS

READY TO STRUCTURE YOUR SALES?

Other CRO Expertise

Landing Pages

A/B Testing

Conversion Optimization

WE OPERATE IN THESE CITIES

Sales Funnels Paris

Sales Funnels Marseille

Sales Funnels Lyon

Sales Funnels Bruxelles

Sales Funnels Montréal

Sales Funnels Cotonou

Sales Funnels Casablanca

Sales Funnels Dakar

Sales Funnels Abidjan

Sales Funnels Tunis

GO DEEPER WITH OUR GUIDES

Landing page parfaite

CRO : optimiser le taux de conversion

Tunnels de vente

A/B testing

FUNNELS THAT SELL,
NOT THAT COMPLICATE.