WE DO NOT REBUILD
YOUR SITE. WE
IMPROVE IT.
Your website receives traffic but does not convert enough? You do not need a complete redesign — you need to understand why your visitors do not take action and fix the precise points that block them. Using real behavioral analysis — heatmaps, session recordings, user journeys — we identify each friction, each hesitation, each drop-off point. Then we fix them, one by one, with measured and tested modifications. Each optimization is validated by data before being deployed. No guesswork, no costly redesign — surgical improvements that increase your conversions permanently.
WHAT IS SILENTLY KILLING YOUR CONVERSIONS
Most conversion problems are invisible to the naked eye. Here are the most common ones we discover with our clients.
Clicks that lead nowhere
Your visitors click on elements that are not clickable. They tap on images thinking they are buttons. They try to interact with dead zones on your page. These micro-frustrations accumulate and push your visitors to abandon. Heatmaps reveal these confusion zones that you did not even suspect.
A checkout that drives people away
Your clients are ready to pay — they have added products to the cart, filled in their details — but your payment process discourages them. Too many steps, mandatory account creation, hidden fees that appear at the last moment, limited payment options. Each friction in the checkout is money slipping away.
Content that nobody reads
You have invested in quality content, but scroll analysis shows that 70% of your visitors never go beyond the first screen. Your most important information may be at the bottom of the page, where nobody goes. Your content structure does not match the reading behavior of your visitors.
The mobile experience is neglected
Your website looks great on a 27-inch screen, but on a smartphone it is a different story. Buttons are too close together, text overflows, images hide important content. More than 60% of your traffic comes from mobile — if the experience is mediocre, you lose the majority of your potential clients.
SURGICAL CORRECTIONS,
NOT A COMPLETE REDESIGN.
We use real behavioral data to identify and fix the problems that most impact your conversions.
Advanced heatmap analysis
Heatmaps reveal where your visitors click, scroll and spend time. We analyze the heat maps of every strategic page to understand the real behavior of your users. Hot zones reveal what attracts attention, cold zones show what is ignored.
Session recordings
We watch hundreds of real session recordings to observe how your visitors navigate, where they hesitate, where they click by mistake and where they abandon. This qualitative analysis reveals problems that numbers alone do not show.
Checkout and form optimization
We analyze each step of your payment process and your forms. Field reduction, step simplification, adding trust badges, payment flow optimization — each change reduces friction and increases the completion rate.
Speed optimization
Each additional second of load time reduces your conversions by 7%. We optimize images, code, cache and hosting for load times under 2 seconds. A fast site converts better — this is proven by every study.
Complete UX audit
Our UX experts examine your website against a grid of 100+ criteria: navigation, readability, visual hierarchy, accessibility, consistency. Each problem is documented with a concrete recommendation and prioritized by potential impact on your conversions.
Personalization and segmentation
Not all your visitors are identical. We implement personalization that adapts content, offers and messages according to the visitor segment: new vs. returning, traffic source, browsing behavior. A personalized message converts up to 3 times better than a generic message.
FROM DIAGNOSIS TO IMPROVEMENT IN 4 STEPS
A methodical approach that identifies real problems and provides measured solutions.
Audit & Diagnosis
We install tracking tools, analyze your heatmaps, session recordings and conversion funnels. We examine your website with a UX audit. You receive a complete report with identified problems and recommended solutions.
Week 1-2Prioritization & Roadmap
We rank each optimization by potential impact and required effort. Quick wins come first: fast fixes with high impact. You receive a clear roadmap with planned actions over the next 3 months.
Week 2Implementation & Testing
We implement the optimizations and test them via A/B testing when traffic allows. Each modification is measured individually to ensure it actually improves conversions. No change is deployed without proof.
Week 3-8Measurement & Iteration
We measure the overall impact of deployed optimizations, document learnings and launch the next cycle. Conversion rate optimization is a continuous process — each month brings new improvements and new data to leverage.
OngoingMEASURABLE IMPROVEMENTS
Average conversion
Audits completed
Abandonment rate
Average load time
+127%
Nebulae Motors
Conversion rate doubled after checkout optimization: reduction from 5 to 3 steps, express payment added, trust badges and fee display in cart.
-62%
Zenith Crypto
Bounce rate reduced by 62% on the registration page thanks to form simplification and repositioning of the value proposition above the fold.
x2.5
Arcane Paris
Quote requests multiplied by 2.5 after service page optimization: new headline, repositioned testimonials and simplified 3-field form.
YOUR QUESTIONS ABOUT CONVERSION OPTIMIZATION
What is conversion rate optimization (CRO)? expand_more
How do you identify conversion problems? expand_more
Is it necessary to rebuild my site to improve conversions? expand_more
How long before seeing results? expand_more
Does CRO work with low traffic? expand_more
What is the difference between CRO and a site redesign? expand_more
READY TO OPTIMIZE?
Request your free CRO audit. We analyze your website and show you exactly where you are losing conversions — and how to recover them.
WE OPERATE IN THESE CITIES
Click on your city to discover our local services.
Sales Funnels Paris
France
location_onSales Funnels Marseille
France
location_onSales Funnels Lyon
France
location_onSales Funnels Bruxelles
Belgium
location_onSales Funnels Montréal
Canada
location_onSales Funnels Cotonou
Benin
location_onSales Funnels Casablanca
Morocco
location_onSales Funnels Dakar
Senegal
location_onSales Funnels Abidjan
Ivory Coast
location_onSales Funnels Tunis
Tunisia