STOP PUBLISHING
AT RANDOM.
BUILD A STRATEGY.
You publish when you have time, without a plan, without a calendar, without measurable goals. Every piece of content is an isolated action that fits into no larger vision. At Pirabel Labs, we build the foundation of all your content marketing: a complete editorial strategy that defines who you speak to, what you say, when you publish, and how you measure results. Never again face blank-page syndrome.
WITHOUT A STRATEGY, YOUR CONTENT IS WASTED EFFORT
You may have talent for writing, but without a strategy, your efforts produce no measurable result.
You publish randomly, without a plan or coherence
An article on SEO Monday, a post on productivity Wednesday, an email on finance Friday. Your content goes in every direction. Without defined content pillars, your blog looks like a patchwork with no identity. Your audience does not know what to expect and Google does not know how to classify you.
You do not know who you are speaking to
You write for everyone, therefore for no one. Without clearly defined personas, your content resonates with no specific audience. It is too generic to capture the attention of your ideal clients and too vague to answer their real questions.
You have no publication calendar
Every week, it is the same question: what to publish? You improvise, you postpone, you end up publishing nothing at all for weeks. Without an editorial calendar, you lose the consistency that is essential to building an audience and pleasing Google.
You measure nothing and learn from nothing
You publish content but you do not know if it works. No defined KPIs, no performance tracking, no optimization. You repeat the same mistakes and miss opportunities that your data could reveal.
A COMPLETE STRATEGY THAT
TRANSFORMS CHAOS INTO SYSTEM
Your editorial strategy is a complete operational document that guides every content decision for the next 3 to 12 months.
Audit & Research
We analyze your existing content, your competitors, your market, and SEO opportunities. This audit reveals exactly what works, what is missing, and where the greatest growth opportunities lie for your content.
- check Complete audit of existing content
- check In-depth competitive analysis
- check SEO opportunity mapping
- check Quick wins and gap identification
Personas & Brand Voice
We precisely define who you speak to and how you speak to them. Detailed persona profiles and a brand voice charter that guarantee consistency across all your content on all your channels.
- check Detailed persona profiles (3 to 5 personas)
- check Brand voice and tone charter
- check Editorial guidelines per channel
- check Buyer journey mapping
Calendar & Content Pillars
We build your detailed editorial calendar over 3 to 12 months. Every planned piece of content has a topic, a target keyword, a format, a target persona, a date, and a conversion goal. Never face a blank page again.
- check Content pillars and semantic clusters
- check Editorial calendar for 3 to 12 months
- check Detailed briefs for each piece of content
- check KPIs and tracking dashboard
HOW WE BUILD YOUR STRATEGY
A collaborative 4-step process to create a custom strategy aligned with your business objectives.
Audit & Immersion
We analyze your existing content, your industry, your competitors, and your audience. We immerse ourselves in your world to understand your challenges, your strengths, and your growth opportunities.
Week 1Personas & Positioning
We define your target personas, your brand voice, and your content pillars. Every decision is validated with you to ensure alignment with your vision and your commercial objectives.
Week 2Editorial Calendar
We build your detailed editorial calendar: every piece of content planned with its topic, keyword, format, target persona, and objective. You know exactly what to publish and when for the coming months.
Week 3Delivery & Support
You receive the complete strategic document with a detailed presentation. We remain available for execution, monthly adjustments, and tracking the KPIs defined together.
Week 4+THE IMPACT OF AN EDITORIAL STRATEGY IN NUMBERS
Leads generated
Strategies delivered
Editorial vision
Content = #1 lead source
YOUR QUESTIONS ABOUT EDITORIAL STRATEGY
What is an editorial strategy exactly? expand_more
How long does it take to build an editorial strategy? expand_more
What does the editorial strategy deliverable contain? expand_more
Is it necessary to have existing content to get started? expand_more
How often is the editorial calendar updated? expand_more
Do you also execute the strategy or just design it? expand_more
READY TO BUILD YOUR CONTENT STRATEGY?
Request your free quote. We analyze your situation and show you the plan to transform your content into a lead generation machine.
WE OPERATE IN THESE CITIES
Click on your city to discover our local services.
Content Marketing Paris
France
location_onContent Marketing Marseille
France
location_onContent Marketing Lyon
France
location_onContent Marketing Brussels
Belgium
location_onContent Marketing Montreal
Canada
location_onContent Marketing Cotonou
Benin
location_onContent Marketing Casablanca
Morocco
location_onContent Marketing Dakar
Senegal
location_onContent Marketing Abidjan
Ivory Coast
location_onContent Marketing Tunis
Tunisia