WORDS THAT CAPTURE
ATTENTION IN 3 SECONDS
AND TRIGGER ACTION.
Your ads generate impressions but no clicks? Your emails remain unopened? Your posts go unnoticed in the news feed? The problem is not your budget or your targeting — it is your copy. At Pirabel Labs, every word we write has one single objective: to trigger an immediate action. Click, sign up, buy. Short, punchy copy that hits the mark every time.
WHY YOUR ADS ARE NOT PERFORMING
You are spending ad budget but the results are not following. These copywriting mistakes are dragging down your performance.
Your hooks are generic and stop nobody
In a saturated news feed, you have less than 3 seconds to capture attention. If your hook looks like everyone else's, your audience scrolls past without even noticing it. A weak hook means ad budget thrown out the window.
Your ads lack clarity and direction
Your message is confusing, your value proposition vague, your call to action weak. The reader does not understand what you are offering or why they should click. An effective ad says exactly what, for whom, and why in just a few words.
Your emails are not opened, let alone clicked
Your email subject lines are boring, your copy is too long, your CTAs invisible. Your email list is a precious asset you are under-exploiting. Every unopened email is a lost sales opportunity, and every unclicked email is a prospect growing cold.
You use the same copy everywhere
Your Google ad looks like your LinkedIn post which looks like your email. Each channel has its own codes, its own constraints, and its own audiences. Copy that works on Google Ads will be a total failure on TikTok. Adaptation is key.
COPYWRITING THAT
MAXIMIZES EVERY DOLLAR SPENT
We master the formats and constraints of every advertising channel to write copy that performs where it counts.
Search & Display Ads
We write your Google Ads, Microsoft Ads, and display banners with hooks that maximize click-through rates while qualifying traffic. Each ad is produced in multiple variants to facilitate testing.
- check Optimized Responsive Search Ads
- check Strategic ad extensions
- check 3 to 5 variants per ad group
- check Punchy display banner copy
Social Ads & Social Content
We create the copy for your Facebook, Instagram, LinkedIn, and TikTok ads with the hooks, formats, and native codes of each platform. Hooks that stop the scroll and CTAs that trigger the click.
- check Scroll-stopping hooks
- check Copy adapted to each platform
- check Optimized captions and hashtags
- check Carousel and story formats
Conversion Email Sequences
We design complete email sequences that guide your prospects from discovery to purchase. Subject lines that maximize open rates, body copy that maintains interest, CTAs that trigger action.
- check Welcome and nurturing sequences
- check Abandoned cart recovery
- check Product launch sequences
- check A/B tested subject lines
HOW WE CREATE YOUR ADVERTISING COPY
An agile 4-step process for copy that performs from the very first run.
Brief & Analysis
We analyze your offer, your audience, your competitors, and your current campaigns. We identify the strongest communication angles and the messages that resonate with your prospects.
Day 1Multi-Variant Writing
Our copywriters produce multiple variants of each text, exploring different angles, hooks, and calls to action. Each variant is designed to be tested and optimized under real conditions.
Day 2-3Validation & Adjustments
You receive the copy for validation along with our recommendations on which variants to test first. Two rounds of revisions included to refine the tone, message, and hooks based on your feedback.
Day 4Follow-Up & Optimization
After going live, we analyze the performance of each variant and produce new optimized versions. Advertising copywriting is an iterative process that improves with data.
OngoingTHE IMPACT OF OUR COPYWRITING IN NUMBERS
Average click-through rate
Ads written
Email open rate
Cost per acquisition
YOUR QUESTIONS ABOUT ADVERTISING COPYWRITING
What is the difference between advertising copywriting and traditional writing? expand_more
How many ad variants do you deliver? expand_more
Do you also write email sequences? expand_more
What is the delivery time for advertising copywriting? expand_more
How do you adapt the tone to our brand? expand_more
Do you work on all advertising platforms? expand_more
READY TO BOOST YOUR AD CAMPAIGNS?
Request your free quote. We analyze your current ads and show you how to improve your click-through and conversion rates.
WE OPERATE IN THESE CITIES
Click on your city to discover our local services.
Content Marketing Paris
France
location_onContent Marketing Marseille
France
location_onContent Marketing Lyon
France
location_onContent Marketing Brussels
Belgium
location_onContent Marketing Montreal
Canada
location_onContent Marketing Cotonou
Benin
location_onContent Marketing Casablanca
Morocco
location_onContent Marketing Dakar
Senegal
location_onContent Marketing Abidjan
Ivory Coast
location_onContent Marketing Tunis
Tunisia