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Email Marketing Tools

BREVO. MAILCHIMP.
ACTIVECAMPAIGN.
GUIDE EMAIL MARKETING 2026.

Email marketing generates an average of 36 euros for every euro invested. But your tool choice directly impacts your results: deliverability, automation, segmentation, pricing... We tested the 8 main platforms to give you an objective and actionable comparison.

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BREVO star MAILCHIMP star ACTIVECAMPAIGN star HUBSPOT star CONVERTKIT star SENDINBLUE star NEWSLETTER star AUTOMATION star
The problem

THE RIGHT TOOL MAKES ALL THE DIFFERENCE

Deliverability, automation, pricing... The wrong tool choice can ruin your email marketing.

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Emails in spam

Deliverability varies enormously from one tool to another. Some platforms have a 95% deliverability rate while others drop to 70%. If your emails don't reach the inbox, everything else is useless.

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Prices that explode

Mailchimp is free up to 500 contacts, then prices climb fast. At 10,000 contacts, the bill can range from 25 euros (Brevo) to 150 euros (Mailchimp). Choosing the right tool can save you thousands of euros per year.

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Limited automation

Basic automation (welcome email) is available everywhere. But advanced workflows (lead scoring, conditional sequences, A/B testing) aren't available on all tools. Choosing the tool adapted to your automation level is crucial.

What you get

EMAIL TOOLS COMPARED
IN DETAIL.

  • check_circle Brevo (formerly Sendinblue): the French quality-price champion
  • check_circle Mailchimp: the most well-known, ideal for beginners
  • check_circle ActiveCampaign: the king of advanced automation
  • check_circle HubSpot: the complete CRM + Email ecosystem
  • check_circle ConvertKit: the reference for content creators
  • check_circle Klaviyo: specialized e-commerce (Shopify, WooCommerce)
  • check_circle MailerLite: the simple and affordable alternative
  • check_circle Detailed comparison: pricing, features, deliverability
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Tools tested

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Average email ROI

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Free guide

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Updated

Frequently Asked Questions

EVERYTHING ABOUT EMAIL MARKETING TOOLS

What is the best email marketing tool in 2026? expand_more
For French SMEs: Brevo (best value for money, servers in France, native GDPR). For advanced automation: ActiveCampaign. For creators: ConvertKit. For e-commerce: Klaviyo. For a complete ecosystem: HubSpot.
Brevo or Mailchimp? expand_more
Brevo is cheaper, based in France (GDPR), billing per email sent (not per contact). Mailchimp is more well-known, with more templates and integrations. For the French-speaking market, Brevo is often the best choice.
Do I need to pay for email marketing? expand_more
Free versions (Brevo: 300 emails/day, Mailchimp: 500 contacts) are enough to get started. From 1,000 contacts or if you need automation, a paid plan becomes necessary. Prices start at 7 euros per month.
Which has the best deliverability? expand_more
ActiveCampaign and Brevo regularly top deliverability rankings. Mailchimp has seen declines in recent years due to the volume of spam accounts on its platform. Deliverability also depends on your sending practices.
Can I easily migrate from one tool to another? expand_more
Yes, most tools allow importing contacts via CSV. Automations will need to be recreated. We recommend choosing wisely from the start to avoid time-consuming migrations. If you need to migrate, we can support you.

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