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Home/ServicesBlog/SEO & Organic Search/Technical SEO
Technical SEO

YOUR SITE IS
INVISIBLE TO
GOOGLE?

A visually successful site is not enough. If Google cannot explore, understand and correctly index your pages, everything else is useless. Technical SEO is the invisible foundation of your visibility. We audit and fix every technical barrier so your website becomes perfectly readable by search engines.

Core Web VitalsIndexationArchitectureMarkupSpeed
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CORE WEB VITALS star LOADING SPEED star INDEXATION star SCHEMA.ORG MARKUP star ARCHITECTURE star INTERNAL LINKING star MIGRATION SEO star ROBOTS.TXT star
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The problem

THESE TECHNICAL PROBLEMS THAT SABOTAGE YOUR SEO

Your website may be beautiful and have excellent content. If these technical problems exist, Google will never show you on the first page.

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Your website is too slow

Every extra second of loading time drives away 10% of your visitors. Google penalizes slow sites in its rankings. If your website takes more than 3 seconds to load, you are losing clients and rankings.

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Errors are blocking indexation

404 errors, redirect loops, misconfigured robots.txt, missing sitemap. These problems prevent Google from accessing your pages. Pages that Google cannot see are pages that do not exist.

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Your website is not mobile-friendly

Over 60% of searches are done on mobile. Google uses the mobile version of your website to rank it. If your website is difficult to use on phone, you are penalized on all searches.

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Markup is missing or incorrect

Without structured markup (Schema.org, Hn tags, meta descriptions), Google does not understand the content of your pages. You miss out on rich snippets and featured positions that capture user attention.

What we do

A TECHNICAL OPTIMIZATION
ACROSS 250+ CONTROL POINTS

Every technical aspect of your website is analyzed, fixed, and optimized. Here are the main areas we cover.

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Performance & Speed

We optimize every element that slows down your website: image compression, code minification, caching, lazy loading, server optimization. Your website loads in under 2 seconds.

  • check Core Web Vitals optimization (LCP, INP, CLS)
  • check Image compression and conversion (WebP, AVIF)
  • check Browser and server cache configuration
  • check Minification CSS, JavaScript, HTML
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Architecture & Linking

We restructure your website architecture so that Google understands your content hierarchy. Intelligent internal linking distributes SEO power to your priority pages.

  • check Silo-optimized site structure
  • check Strategic internal linking
  • check Clean and consistent URL structure
  • check Breadcrumbs and contextual navigation
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Indexation & Crawl

We verify that Google can access all your important pages and that it does not index unnecessary ones. Each strategic page is optimized to be discovered and indexed quickly.

  • check Robots.txt file audit and correction
  • check XML sitemap generation and submission
  • check Canonical and noindex tag management
  • check 404 error and redirect corrections
code

Markup & Structured Data

We implement Schema.org markup to help Google understand your content and display rich snippets in search results: stars, prices, FAQ, breadcrumbs.

  • check Schema.org markup (LocalBusiness, Product, FAQ)
  • check Title tag and meta description optimization
  • check Structured Hn heading hierarchy
  • check Open Graph and Twitter Cards optimization
security

Security & HTTPS

An unsecured site is penalized by Google and drives visitors away. We verify your SSL certificate, eliminate mixed content, and secure the sensitive elements of your website.

  • check SSL/HTTPS verification and configuration
  • check Mixed content elimination
  • check HTTP security headers
  • check Scraping and spam protection
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SEO Migration

You changez de CMS, de domaine or restructurez your website? We pilotons la migration for preserver your traffic and your positions. Each URL is mappee, each redirection is verifiee.

  • check Complete old/new URL mapping
  • check Comprehensive 301 redirect plan
  • check Post-migration verification and monitoring
  • check Internal and external linking preservation
Our process

HOW WE TECHNICALLY OPTIMIZE YOUR SITE

Un processus structure en 4 étapes for transform the fondations techniques de your website.

01
Technical Audit

We scrutinize your website across 250+ control points. Speed, indexation, markup, security, mobile — every problem is identified and classified by priority.

Week 1
02
Correction Plan

You receive a clear report with each problem, its impact on your SEO, and the solution. We prioritize together the most impactful fixes.

Week 2
03
Implementation

Our team deploys the fixes: code optimization, server configuration, markup, redirects. Every change is tested before going live.

Week 3-5
04
Continuous Monitoring

We continuously monitor the technical health of your website. Automatic alerts, monthly reports, proactive fixes. Your website stays performant over time.

Ongoing
Results

THE IMPACT OF TECHNICAL SEO IN NUMBERS

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Loading time

0

Control points

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Average PageSpeed score

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Pages indexed

Frequently Asked Questions

YOUR QUESTIONS ABOUT TECHNICAL SEO

What exactly is technical SEO? expand_more
Technical SEO encompasses all the optimizations that allow Google to find, understand, and correctly index your website. This includes loading speed, site architecture, HTML markup, mobile compatibility, and indexation management. It is the foundation on which the rest of your SEO strategy is built.
Why is my site slow and how does that affect my SEO? expand_more
A slow site drives visitors away and directly penalizes your Google rankings. Common causes include oversized images, unoptimized code, poor hosting, or too many external scripts. Google measures speed via Core Web Vitals and uses it as a ranking factor. If your website takes more than 3 seconds to load, you lose more than half of your mobile visitors.
What are Core Web Vitals? expand_more
Core Web Vitals are three key metrics defined by Google to measure user experience quality. LCP (Largest Contentful Paint) measures the display speed of main content. INP (Interaction to Next Paint) measures site responsiveness when users click or type. CLS (Cumulative Layout Shift) measures the visual stability of the page during loading. Google has used them as a ranking factor since 2021.
How long does a technical optimization take? expand_more
A complete technical audit takes 5 to 10 business days depending on the size of your website. Priority fixes are deployed within 2 to 4 weeks. The first results in terms of rankings are generally visible within 4 to 8 weeks after the fixes. Some gains, like speed improvements, are immediate for your users.
Is technical SEO enough to be first on Google? expand_more
Technical SEO is the absolutely essential foundation, but it is not enough on its own. To reach the first page, you also need quality content and relevant backlinks. However, without a solid technical foundation, even the best content in the world will not perform. That is why we always recommend starting with the technical side.
My site was recently redesigned, do I need technical SEO? expand_more
Yes, and it is actually an urgent situation. The vast majority of website redesigns introduce SEO errors without anyone realizing it: missing redirects, orphan pages, incorrect markup, loss of internal linking, URL changes without redirects. A post-redesign technical audit is essential to avoid a sharp drop in your organic traffic.

YOUR SITE DESERVES SOLID FOUNDATIONS

Request a free technical audit. We analyze your website and show you every problem that is slowing down your SEO.

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Other SEO Expertise

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Our cities

WE OPERATE IN THESE CITIES

Click on your city to discover our local services.

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SEO Paris

France

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SEO Marseille

France

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SEO Lyon

France

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SEO Bruxelles

Belgium

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SEO Montréal

Canada

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SEO Cotonou

Benin

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SEO Casablanca

Morocco

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SEO Dakar

Senegal

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SEO Abidjan

Ivory Coast

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SEO Tunis

Tunisia
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