EMAILS THAT
LAND, GET OPENED
AND SELL.
Your email campaigns end up in spam, nobody opens them, and the ones that are read generate no action? The problem is not email marketing — it is your execution. We design campaigns that start by landing in the inbox, with subject lines that make people want to open, content that captivates and calls to action that convert. Every campaign is segmented, personalised and optimised via A/B testing. Impeccable responsive design on every screen, persuasive copywriting, flawless deliverability. Your emails finally become a reliable and predictable revenue channel.
WHY YOUR CAMPAIGNS ARE UNDERPERFORMING
You send emails, but the results are disappointing? Here are the most common mistakes we see.
Your emails end up in spam
Your DNS configuration is incomplete or incorrect. SPF, DKIM, DMARC — these acronyms may mean nothing to you, but they determine whether your emails reach the inbox or the spam folder. Without proper authentication, even the best email in the world will never be read. Every campaign lost to spam is a wasted investment and customers you will never reach.
Nobody opens your emails
Your subject lines are boring, generic or too long. Your emails are sent at the wrong time, when your contacts are busy or inactive. Your sender name does not inspire trust. Result: an open rate of 10–15% when you should be at 35–40%. Every unopened email is a lost sales opportunity.
The same email for everyone
You send the same campaign to your entire list without segmentation. A new prospect receives the same message as a loyal client of 3 years. A visitor interemaind in product A receives a promotion for product B. This lack of segmentation kills your engagement and pushes your contacts to unsubscribe out of frustration.
A design that breaks on mobile
Over 60% of emails are opened on mobile, but your template shows cropped images, unreadable text and buttons impossible to tap on a small screen. An email that displays poorly is deleted immediately. Your design must be flawless on every device — smartphone, tablet, desktop, Outlook, Gmail, Apple Mail.
CAMPAIGNS BUILT TO PERFORM,
NOT JUST TO BE SENT.
Every campaign we create is optimised at every level: deliverability, open rate, click rate and conversion.
Optimised deliverability
We configure your DNS authentication (SPF, DKIM, DMARC), clean your contact list, warm up your sending domain and monitor your sender reputation. Result: 95%+ of your emails reach the inbox, not the spam folder.
Tested subject lines and copywriting
We write subject lines that make people want to open and content that drives action. Every campaign is preceded by A/B tests on subject lines to identify what resonates best with your audience. The copywriting follows proven structures that maximise click rates.
Custom responsive design
Our email templates render perfectly on every screen and every email client: Gmail, Outlook, Apple Mail, Yahoo. Every design is tested on more than 30 device/client combinations before sending. Your brand is consistent and professional regardless of the recipient's device.
Advanced segmentation
We segment your list according to behaviour, lifecycle stage and the interests of each contact. Each segment receives a message tailored to its context. A new prospect does not receive the same email as a loyal client. This personalisation multipliess your engagement rate by 2 to 3.
Sending at the optimal time
Send time directly impacts your open rate. We analyse your audience's habits to determine the ideal day and time. Advanced platforms even allow predictive personalised sending — each contact receives the email at the moment they are most likely to open it.
Reporting and continuous optimisation
Every campaign is analysed in detail: open rate, click rate, conversions, revenue generated, unsubscribes. We identify what works and what can be improved. You receive a clear, actionable monthly report with the optimisations planned for the following month.
FROM STRATEGY TO SEND IN 4 STEPS
A clear, repeatable process that guarantees the quality of every campaign sent.
Strategy & Planning
We define your editorial calendar, your target segments and the objectives of each campaign. Every email has a precise role in your overall strategy: engage, nurture, convert or retain.
Week 1Creation & Writing
We create the template design, write the content, prepare the visuals and draft multiple subject line variants for A/B testing. Every element is optimised to maximise opens and clicks.
Week 2Test & Send
We test the rendering across all email clients, run the A/B test on subject lines with a sample, then send the winning version to the full segment. The send is scheduled at the optimal time for your audience.
Send dayAnalysis & Iteration
We analyse the results in detail: opens, clicks, conversions, revenue. We document the learnings and apply them to the next campaign. Every send improves the next thanks to this continuous optimisation loop.
Post-campaignCAMPAIGNS THAT DELIVER
Average open rate
Campaigns sent
Deliverability
Average ROI
+320%
Nebulae Fashion
Email revenue multipliesd by 4 in 6 months through segmented campaigns, tested subject lines and repaired deliverability. Open rate went from 12% to 42%.
+89%
Zenith Cloud
Click rate up 89% thanks to a template redesign and persona-based segmentation. Campaigns now generate 3 times more demos booked.
x4.2
Arcane Consulting
Email ROI of 4.2x through personalised monthly campaigns per segment. Unsubscribe rate dropped from 3.2% to 0.4% thanks to relevance of the sends.
YOUR QUESTIONS ABOUT OUR EMAIL CAMPAIGNS
How many email campaigns should I send per month? expand_more
Why do my emails end up in spam? expand_more
What open rate can I expect? expand_more
Do you create the email design or just the strategy? expand_more
How do you segment sending lists? expand_more
What is the average ROI of email marketing? expand_more
READY TO SEND EMAILS THAT SELL?
Request your free email audit. We analyse your deliverability, your open rate and show you how to transform your campaigns into a revenue machine.
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