Pirabel Labs Academy
Free, comprehensive trainings to master digital marketing, SEO, web creation, AI and more. From beginner to expert, built by our team of practitioners. New trainings added regularly.
SEO & Search
SEO for Beginners: Master the Fundamentals of Search
Learn to rank your website on Google from scratch, no jargon. Keywords, content, technical, on-page, and first backlinks.
Start the training →Intermediate SEO: Audit, Optimization and Growth Strategies
Level up: complete technical audit, advanced on-page optimization, cluster content strategy, link building.
Start the training →Advanced SEO: Technical, JavaScript, International and Generative AI
Expert SEO: crawl & indexation, JavaScript rendering, hreflang, structured data, Core Web Vitals, SEO for LLMs.
Start the training →Local SEO & Google Business Profile: Dominate Your Area
Optimize your Google Business listing, manage reviews, build local citations, dominate the local pack.
Start the training →Web Creation
WordPress for Beginners: Build Your Site from A to Z
From domain name to live site: hosting, installation, theme, essential plugins, first pro site.
Start the training →Intermediate WordPress: Elementor, ACF, Custom Post Types
Become an autonomous WordPress creator: advanced page builders, ACF, CPT, child themes, performance, security.
Start the training →WordPress Security & Performance: The Hardened Site Guide
Secure your WordPress against 99% of attacks, optimize Core Web Vitals, hit 95+ Lighthouse Mobile.
Start the training →Shopify for Beginner Merchants: Launch Your E-commerce
Shopify store from zero to first sales: theme, products, payments (Mobile Money + Stripe), shipping.
Start the training →Digital Marketing
Digital Marketing: Complete Fundamentals for Entrepreneurs
Comprehensive overview: persona, funnel, SEO, ads, social, email, analytics. Strategy + execution.
Start the training →Advanced Digital Marketing Strategy: Frameworks and Growth
AARRR, ICE, RICE, North Star frameworks, growth loops, brand x performance balance, attribution.
Start the training →Inbound Marketing: Attract, Convert, Delight
Complete HubSpot methodology: content magnet, lead magnets, nurturing, marketing automation, scoring.
Start the training →Paid Advertising
Google Ads for Beginners: First Profitable Account
Search, Display, YouTube, Shopping: account structure, keywords, creatives, budget, tracking.
Start the training →Meta Ads Mastery: Facebook + Instagram for SMEs
Pixel, audiences, UGC creatives, retargeting, CBO, Catalog Ads, post-iOS14 attribution.
Start the training →TikTok Ads & Creator Economy: Go Viral Without Burning Budget
TikTok Ads Manager, native video creatives, Spark Ads, creator partnerships, measurement.
Start the training →Social Media
Complete Social Media Strategy: Mastering 5 Platforms
Facebook, Instagram, TikTok, LinkedIn, X: strategy, calendar, creatives, community, KPIs.
Start the training →LinkedIn B2B & Personal Branding for Executives
Optimized profile, viral content, B2B inbound, networking, Sales Navigator, Lead Gen Forms.
Start the training →Content & Copywriting
Persuasive Copywriting: Sell with Words
AIDA, PAS, BAB, FAB frameworks. Headlines, hooks, CTAs, landing pages, sales emails.
Start the training →Strategic Content Marketing: From Brief to ROI Measurement
Persona, pillars, calendar, briefs, production, multi-channel distribution, impact measurement.
Start the training →SEO Writing: Articles that Rank in 2026
Intent research, H2/H3 structure, on-page optimization, ideal length, NLP, EEAT.
Start the training →Email Marketing
Complete Email Marketing: Deliverability, Segmentation, Automation
SPF/DKIM/DMARC, RFM segmentation, nurturing sequences, email design, A/B tests, KPIs.
Start the training →Newsletter & Creator Economy: Build a Paying Audience
Beehiiv, Substack, ConvertKit. Growth, sponsoring, paid subscriptions, community.
Start the training →Design & Branding
Branding & Visual Identity: Build a Memorable Brand
Positioning, naming, logo, colors, typography, guidelines, multi-format variations.
Start the training →UI Design & Figma Mastery: Design Pro Interfaces
Figma from A to Z: Auto Layout, components, variants, design system, prototyping, dev handoff.
Start the training →Motion Design After Effects for Marketing
After Effects, logo animation, explainer videos, social videos, transitions, sound design.
Start the training →AI & Automation
Generative AI for Marketing: ChatGPT, Claude, Midjourney
Advanced prompting, content generation, visuals, voice, video, workflows, productivity x10.
Start the training →Enterprise AI Agents & Chatbots: RAG, Function Calling, Production
OpenAI API, Claude API, RAG (vector DBs), Make/n8n agents, deployment, monitoring.
Start the training →Automation Make / Zapier / n8n: No-Code Workflows
Comparison, use cases, complex scenarios, integrations, common errors, scaling.
Start the training →Advanced Prompt Engineering: Master ChatGPT, Claude, Gemini
Few-shot, chain-of-thought, role prompting, system prompts, structured outputs, eval.
Start the training →Data & Analytics
GA4 Google Analytics Mastery: Setup and Analysis
GA4 setup, events, conversions, audiences, attribution, BigQuery, Looker Studio.
Start the training →CRO: Conversion Rate Optimization via Testing
Hypotheses, A/B tests, VWO/Convert, heatmaps, user testing, behavioral psychology.
Start the training →